There are many things that make us feel at home laughing and spending quality time with our favorite people, munching on our go-to comfort food along with a refreshing drink, or even listening to a song that brings back precious memories.
These unique instances are our own moments of homecoming. When we recall a special moment, the memory comes with a tune that was playing in the background, a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand.
With the perfect jam playing and a bottle of CocaCola, simple moments with our friends and family become more fun, more memorable and more uplifting.
Now, music and CocaCola come together once more to give young music lovers and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming.
In line with the Company’s thrust to empower the youth, CocaCola tapped into young Filipinos’ love for music through Coke Studio PH in 2017. Coke Studio PH became a haven where the diversity of OPM was celebrated.
This year, CocaCola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.
For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent, as it introduces a stellar lineup of local and international Filipino artists across various genres.
While the previous season brought together veteran artists and budding musicians, Coke Studio Homecoming calls Filipino artists who have shared their talents to the world to return to their roots and bridges them with homegrown talents who have yet to stand on the international stage.
From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will feature groundbreaking, new collaborations between artists, as well as unique renditions of their original songs.
Coke Ambassadors will also find their way back home this season, as Coke Studio Homecoming features familiar faces, including the brand’s most memorable endorsers and Coke Studio artists from the first season.
“We received such an overwhelming response during the first season of Coke Studio PH and this really inspired us to work harder this second season and explore ways to take it further. Last year, Coke Studio became a home for OPM and now we want to continue and strengthen that legacy, making sure that the younger generation and the new lineup of artists can feel that same sense of belonging,” said Stephan Czypionka, CocaCola Philippines Vice President for Marketing.
While uniting teens through music, CocaCola takes it a step further by enabling them to do their part for a greater cause. This year, CocaCola announced an industry first goal to collect and recycle the equivalent of every bottle or can it sells globally by 2030 —a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke Studio events, CocaCola encourages teens to deposit their PET bottles in designated recycling bins. The Coke Studio TuneCycle, a stationary bicycle that also grinds PET bottles, will also be a staple in Coke Studio events. These ground PET bottles will, later on, be turned into eco bricks.
CocaCola will reveal its exciting lineup of artists at the Coke Studio Homecoming Launch on September 1, 2018, at the World Trade Center in Pasay City. There’s plenty more in store so stay tuned and let the sounds of OPM call you home!
Coke Studio will premiere on September 16 on ABS-CBN at 11:15 AM and via YouTube (YT.com/CokeStudioPH) It has 7 episodes, each featuring 2 OPM artists paired up. Though the 13 acts will be revealed early on, 1 surprise artist remains, to be revealed on Ep. 7, November 18. There will also be a Highlights episode on November 4, and a Christmas special on December 2 where the Coke Studio Christmas song will be unveiled.
Featured Artist for Season 2
AJ |
BEN&BEN |
DECEMBERAVE |
IVOS |
JMS |
KHALIL |
KRIESHA |
MOIRA |
PATTY |
QUEST |
SAM |
SHANTI |
COKE STUDIO is a musical show that has been rocking the world for the past 11 years.
It’s a musical phenomenon that spans across 16 countries, starting in Pakistan back in 2007.
It came to Philippine shores last 2017 with the goal of promoting Original Pilipino Music; Coke wants to put OPM back in the spotlight where it belongs by supporting Filipino artists, giving them a platform where they can showcase their world-class talents.
Likewise, it’s a program that Coke launched to connect with the teen market, as music, in particular, is a passion point for them. Coke wants to be part of their DNA by providing the soundtrack to their lives.