The Curious Mom

Out of the Blue: Boutique Denim Jackets That Rewrite the Color Rule

Oct 30, 2025

Boutique denim jackets are a killer during any season. These jackets were a counterculture hit back in the mid-20th Century, before going mainstream and eventually becoming a chic piece of fashion wear in the modern era. But the ‘blue’ denim jacket has gotten ever so slightly tired - so in this article, we’ll let boutique store owners in on how they can get ‘out of the blue’ and stock something new for their customers.

In recent years, boutique denim jackets have evolved far, far beyond the blue, uniform ‘washed’ and ‘boxy cut’. The newest denim jacket designs offer the kind of variety that can allow you to spice up your wardrobe; think unexpected colors, differing textures, zeitgeist-capturing designs, and - above all - silhouettes that flatter your shape and enhance what’s going on underneath.

In this article, we’ll walk through the best non-blue boutique jackets, their benefit to you, and how to source them from wholesalers for your boutique store.

The Best Non-Blue Denim Jackets Out There

Let’s say it again: denim doesn’t have to be blue to work hard for you. Black and white versions work to instantly polish your look, meaning that they ground everything from slip dresses to wide-leg trousers, making these types of looks elegant. They also go excellently with gold jewelry and neutral knits, meaning these types of jackets can be subtle but extremely fashionable. And, because many boutiques buy wholesale denim jackets in full color runs, it’s easier than ever to find the right shade to match your vibe.

The Role of Texture in Denim

It’s not just about color; the fastest upgrade from the standard blue denim jacket is texture. For example, coated denim looks like dark leather but wears like your favorite jeans, bringing a sleek, night-out character to an item that is actually quite basic. When it comes to denim, it’s often a case of small details leading to eye-catching changes.

The Durability Remains the Same Whether It’s Blue or Not

The reason why denim is so widely used and loved across the world comes down to one thing: its durability. The good news about non-blue denim jackets is that, in every scenario, these jackets will be just as durable as their azure counterparts! That means you can switch up the color and style without sacrificing anything else.

Smart Shopping, Better Fits: How to Find Non-Blue Denim Jackets

Non-blue denim has grown massively popular in recent years, meaning that boutique store owners have been flocking to source stock for their customers. With that in mind, it’s important to have a trusted wholesaler, who can supply you with high-quality wholesale denim jackets, blue and non-blue alike. The right wholesaler will offer competitive prices, excellent items, and they’ll keep you informed when it comes to how to market the items themselves.

Why shapewear bodysuits are a wardrobe essential

Oct 18, 2025

Unlike separate pieces (like high-waist briefs or thigh shapers), shapewear bodysuits provide full coverage smoothing from bust to hips (and sometimes down the legs). This continuity means you avoid shifting panels or awkward gaps that can show under form-fitting dresses or jumpsuits.

A quality bodysuit will:

1. Smooth the tummy, waist, and back in one go

2. Lift or shape the bust (or allow an open bust style so you can wear your own bra)

3. Hold in the lower belly and streamline the hips

4. Prevent panty lines

5. Provide posture support

Because of that all-in-one effect, many fashion stylists and body-positive brands consider shapewear bodysuits among the best shapewear options for everyday and special wear alike.

How to pick the best shapewear bodysuits

With so many options, you’ll want to focus on a few key criteria to make sure your investment pays off. Here’s what to look for:

1. Compression level & zones of control

Not all shapewear is created equal. Bodysuits come in light, medium, firm, or “super strong” compression. Depending on your comfort threshold and your outfit, you might opt for lighter control for daily wear and stronger control for a formal event. Also check where the shaping is targeted (tummy, back, hips).

2. Breathability & material

Look for fabrics like breathable microfibers, mesh panels, or special weaves (nylon + spandex blends) that let your skin breathe, wick moisture, and move with you. A bodysuit that’s too stiff will feel restrictive and uncomfortable.

3. Seam placement & finishing

The best shapewear bodysuits use flat seams or heat-bonded edges to prevent digging or visible lines under clothes. Also check the leg openings, neckline, and straps to ensure they won’t roll or show through.

4. Functional features

A few features are especially handy: an open bust option (so you can wear your own bra), adjustable or convertible straps, a thong or brief gusset, and a snap or hook closure at the crotch for bathroom ease.

5. Proper sizing

Don’t size down (even if it tempts you). Overly tight shapewear is uncomfortable and doesn’t necessarily give better shaping. Use the brand’s size chart and measure yourself (waist, hips, bust) carefully.

Smart shopping: catching a shapewear sale

Shapewear can be a bit of an investment, so timing your purchase around a sale can make a difference. Here’s how to shop smarter:

1. Watch brand collections and sales pages — for example, Shapellx has a bodysuits collection where they list sale pieces and offer deals.

2. Look for “Buy 1, get next 20% off” or “2 for” deals — sometimes deals stack.

3. Use discount codes or seasonal promos — occasionally extra 15% off over a threshold is available.

4. Shop “Sale” or “Clearance” filters — many shapewear sites (including Shapellx) highlight sale items in a dedicated section.

5. Buy across seasons — retailers may discount off-season pieces more heavily (e.g. long-sleeve bodysuits in spring).

6. Sign up for newsletters — brands often offer first-access to sales or exclusive codes to subscribers.

By combining these strategies, you’re more likely to score a high quality bodysuit without paying full price.

Spotlight: what to expect from Shapellx’s bodysuit collection

If you browse the Shapellx bodysuits collection, you'll see a broad range of options — from light to super strong support — to suit different outfits and shaping needs.

Some highlights:

1. The MistWeave Skin Flow Full Coverage Bodysuit offers mid support and is even featured with a “2 for $59” deal.

2. The Bare Essentials Skin Flow Long Sleeve Zipper Front Thong Bodysuit is currently 50% off — a great flash sale steal.

3. For stronger shaping, they have options like BOOT-YEAH AirSlim Extreme Compression Open Bust Bodysuit in sale price ranges.

Because the collection is curated for shaping, you get options that suit different body types, outfit styles, and compression preferences — plus the ability to catch deals via the “Sale” filter or promo code.

If your goal is to get that polished, confident silhouette, shapewear bodysuits are among the best shapewear pieces you can own. They combine full-body smoothing, bust options, and seamless integration under clothing.

To get the most value, always keep an eye out for a shapewear sale — filter for sale items, stack coupons, subscribe to alerts, and compare prices. When a high-quality bodysuit drops into your budget, you’ll be ready.

The Rise of Artistic and Spiritual Shirts

Oct 14, 2025

In today’s world, fashion isn’t just about looking good — it’s about feeling authentic and expressing who you are. Every design, color, and fabric choice tells a story. That’s why artistic shirts and artistic t shirts are making such an impact on modern wardrobes. These aren’t just garments — they’re wearable canvases that let you express your individuality, creativity, and even your philosophy on life. From abstract art to cosmic designs, from spiritual shirts to thought-provoking philosophy shirts, there’s something for every mind that loves to think — and feel — deeply.

Wearable Expressions of Creativity

An artistic shirt transforms fashion into self-expression. Instead of the same old prints and patterns, these shirts showcase bold designs that mirror creativity and imagination. Think of brushstroke-inspired prints, surreal landscapes, or minimalist sketches that evoke emotion. Artistic t shirts have become a favorite among creatives, musicians, designers, and anyone who sees clothing as an extension of their personality.

Unlike mass-produced fashion, artistic shirts often carry meaning — a reflection of the artist’s vision or a metaphor for the wearer’s mindset. Whether it’s a splash of watercolor hues or a geometric dreamscape, every artistic t shirt tells a story that’s uniquely yours.

Finding Meaning Through Design

In a fast-paced, chaotic world, many are searching for mindfulness, balance, and inner peace. Enter the spiritual shirt — a fusion of fashion and faith, energy, and enlightenment. These shirts often feature sacred symbols like mandalas, chakras, or quotes from ancient wisdom traditions. Wearing a spiritual shirt isn’t about religion; it’s about connection — to yourself, to others, and to the universe.

Some designs even incorporate healing colors and energy-inspired art meant to promote positivity and self-awareness. Whether you practice yoga, meditation, or simply appreciate mindful living, a spiritual shirt can serve as both a style statement and a reminder of your personal journey.

Ideas You Can Wear

If you’ve ever wished you could wear your thoughts, philosophy shirts make that possible. These shirts celebrate curiosity, reason, and intellectual depth. From quotes by Nietzsche or Socrates to minimalist prints symbolizing duality or existence, a philosophy shirt allows you to display your love for wisdom in a creative way.

They’re perfect for thinkers, readers, and students of life — anyone who values ideas that challenge and inspire. And just like great philosophy, these shirts invite conversation, introspection, and the occasional friendly debate over coffee.

Fashion That’s Out of This World

One of the most mesmerizing trends in this creative movement is the black hole shirt. Inspired by the mysteries of space and time, these shirts combine cosmic imagery with artistic flair. A swirling black hole design isn’t just visually stunning — it symbolizes depth, transformation, and the infinite unknown. For science lovers, dreamers, and stargazers, a black hole shirt is the perfect blend of intellect and imagination.

The Art of Wearing Meaning

What ties all these designs together is purpose. Whether you choose an artistic t shirt, a spiritual shirt, a philosophy shirt, or a black hole shirt, you’re not just choosing a look — you’re choosing a message. These shirts are wearable reflections of who you are and what you believe.

So next time you open your closet, reach for something that speaks to your soul. Because true style isn’t just about what you wear — it’s about what you express.

Why Geek T-Shirts and Ugly Christmas Sweaters Are the Ultimate Style Power Move

In a world where fashion trends come and go faster than you can say “limited edition,” one category of clothing has managed to stay effortlessly cool and timeless — the geek t shirt. Whether you’re a gamer, a comic book enthusiast, or someone who proudly embraces their nerdy side, geek shirts and nerd shirts are more than just clothing — they’re a declaration of identity. And as the holiday season approaches, there’s another fashion statement that takes center stage: ugly Christmas sweaters and their cozy cousins, Ugly Christmas Knit Sweatershirts.

The Power of the Geek T-Shirt

A geek t shirt isn’t just a top; it’s a conversation starter. It tells the world what you’re passionate about — whether it’s your favorite video game, movie franchise, coding language, or obscure pop culture reference. Wearing a nerd shirt is like broadcasting your interests without saying a word. It’s a badge of pride that says, “Yes, I’ve watched every episode of Doctor Who — twice.”

What’s even better is that geek fashion has evolved far beyond simple fandom logos. Today’s geek shirts combine clever design, witty quotes, and minimalist aesthetics that even non-nerds can appreciate. You’ll find shirts that subtly reference Star Wars, Marvel, or The Legend of Zelda — making them perfect for casual hangouts, conventions, or even casual Fridays at work.

Where Style Meets Passion

For decades, “nerd” used to be an insult. Now? It’s a lifestyle. The rise of nerd shirts celebrates that shift. These shirts symbolize how passion, curiosity, and intelligence have become something to celebrate — not hide. Whether you’re coding a new app, debating the best Star Trek captain, or explaining quantum physics for fun, a nerd shirt lets you express your personality with flair.

Pair your favorite geek or nerd shirt with jeans and sneakers, and you’ve got a laid-back yet expressive outfit that works year-round. But when December rolls around, it’s time to level up your festive style game.

Enter the Ugly Christmas Sweaters

Ah, the holiday season — that magical time when it’s socially acceptable (and encouraged) to wear the most outrageous thing in your closet. Ugly Christmas sweaters have become a modern holiday staple. Once mocked for their over-the-top patterns and blinking lights, they’re now worn with irony and joy. From pixelated reindeer to Santa doing the floss, there’s no shortage of creativity when it comes to designs.

And if you prefer something cozier, Ugly Christmas Knit Sweatershirts offer the perfect hybrid. They combine the warmth of a sweater with the relaxed feel of a sweatshirt — ideal for lounging by the fireplace, attending holiday parties, or joining an office “ugly sweater” contest. Plus, with geek-inspired designs now part of the mix (think Darth Vader in a Santa hat or 8-bit snowflakes), you can celebrate both your fandom and festive spirit in one outfit.

The Perfect Blend of Geek and Holiday Cheer

In the end, both geek t shirts and ugly Christmas sweaters share the same magic: they let you be yourself. They celebrate individuality, humor, and creativity — qualities that never go out of style. So this season, whether you’re rocking a clever nerd shirt or wrapping up in a cozy Ugly Christmas Knit Sweatershirt, wear it proudly. After all, being yourself is always in fashion.

Embrace Your Inner Geek: The Rise of Nerdy and Dark Humor Fashion

In a world where personal expression rules, what you wear says a lot about who you are — and for fans of fantasy, science, or the supernatural, nerdy t-shirts and dark humor shirts are the ultimate fashion statements. Gone are the days when geek culture was niche; today, it’s mainstream, stylish, and unapologetically cool. Whether you’re obsessed with Lovecraftian horror, coding jokes, or satirical wit, these shirts let you show off your passions with confidence.

Smart Is the New Cool
Nerdy t-shirts have become a staple for anyone who loves to blend intellect with humor. From clever math puns and science references to pop culture mashups, these shirts are both witty and wearable. They’re perfect conversation starters, whether you’re at a comic convention, a gaming session, or just hanging out with friends.

What makes nerdy t-shirts so appealing is their versatility. They can be simple and minimalistic or bold and colorful, featuring everything from famous quotes to pixel art designs. Plus, they let you celebrate what you love — because nothing beats wearing your fandom proudly on your chest.

Wit with an Edge
For those who enjoy comedy with a bite, dark humor shirts are the perfect way to express a mischievous sense of humor. These shirts often feature clever, tongue-in-cheek designs that push boundaries while still keeping things fun. They’re ideal for people who appreciate sarcasm, irony, and humor that’s a little offbeat.

Dark humor shirts can range from subtle text-based jokes to elaborate illustrations that mix wit with gothic style. When paired with jeans or combat boots, they create a bold, alternative look that’s as funny as it is fearless.

Geeky Holiday Cheer

The holiday season doesn’t have to mean boring sweaters. Nerdy Christmas ugly sweatshirts bring a fresh, funny twist to festive fashion. Imagine your favorite fandoms reimagined in holiday form — like pixelated snowflakes shaped like game controllers or Santa wearing a wizard hat. These sweatshirts combine nostalgic “ugly sweater” vibes with geeky flair, making them a hit at office parties and family gatherings alike.

Not only are they hilarious, but they’re also cozy and perfect for chilly winter nights. Whether you’re into gaming, science fiction, or fantasy, there’s a nerdy Christmas sweatshirt that will make your holiday wardrobe unforgettable.

For the Darkly Curious

If you’re drawn to the mysterious and macabre, Cthulhu shirts and occult shirts are must-haves. Lovecraft’s legendary creature, Cthulhu, has become an icon in nerd and horror culture — and his eerie tentacled image makes for striking shirt designs.

Meanwhile, occult shirts appeal to those who love gothic art, mysticism, and symbolism. Think alchemical symbols, tarot imagery, or celestial designs with an edge. These shirts aren’t just clothing — they’re wearable art that channels a sense of mystery and individuality.

From nerdy t-shirts that celebrate intelligence to dark humor shirts that spark laughter, today’s geek-inspired fashion scene is more diverse and expressive than ever. Whether you’re rocking a Cthulhu shirt, cozying up in a nerdy Christmas ugly sweatshirt, or channeling dark vibes with occult shirts, there’s a design that fits every mood and fandom. So go ahead — wear your weirdness proudly. After all, being different has never looked this good.

The Y2K Comeback: Why Baby Tees and Retro Shirts Are Taking Over

Fashion always comes full circle — and right now, the early 2000s are back in full swing! From baby tees to Y2K shirts, everyone is embracing the nostalgic yet fresh aesthetic that defined the turn of the millennium. With bold prints, cropped cuts, and playful graphics, these pieces perfectly blend vintage charm with today’s streetwear energy.

Small Shirts, Big Style

Baby tees are arguably the star of the Y2K baby tees revival. These cropped, fitted t-shirts were once worn by pop icons and fashion-forward teens in the early 2000s — and now they’re making a fierce comeback. Designed to accentuate the waist and pair effortlessly with low-rise jeans or pleated skirts, baby tees are equal parts cute and confident.

Modern baby tees often feature quirky slogans, retro prints, or minimalist logos that nod to that unforgettable era. Whether you go for pastel tones or bold colors, these tops can be styled for any vibe — from sweet and girly to edgy and bold. They’re versatile enough for casual outings, music festivals, or just channeling your inner Y2K fashionista on TikTok.

Nostalgia Meets Modern Aesthetic

The rise of Y2K shirts has brought a wave of creativity to everyday fashion. Think metallic fabrics, rhinestone accents, and vibrant colors reminiscent of MTV-era pop culture. These shirts capture the carefree, fun-loving spirit of early 2000s style — perfect for those who want to stand out.

Y2K shirts often feature baby-pink, lilac, or silver tones paired with butterflies, hearts, or vintage-inspired logos. They look amazing with baggy jeans, cargo pants, or mini skirts, giving you that effortlessly nostalgic look that feels fresh again in 2025.

Sporty with a Retro Twist

If you’re after a sporty yet stylish look, Y2K jersey shirts are a must-have. These shirts combine athletic details with early-2000s fashion flair — oversized fits, bold lettering, and contrast stitching. They channel that classic “cool-girl” energy once seen on stars in music videos and teen dramas.

Pair a Y2K jersey shirt with platform sneakers and flared jeans for an authentic throwback outfit. They’re great for layering too — throw one over a baby tee or tank for that effortlessly cool, street-style aesthetic.

Festive, Fun, and Fashionable

Nothing says festive nostalgia like Y2K Christmas sweatshirts. Imagine cozy oversized pullovers decked with sparkly graphics, glittery reindeer, or retro holiday prints. These pieces blend the comfort of a classic sweatshirt with the fun, flashy Y2K aesthetic — perfect for holiday parties, gift exchanges, or lounging by the fire in style.

You can even pair your Y2K Christmas sweatshirt with a plaid mini skirt or metallic pants to give your festive look that signature early-2000s edge.

From baby tees to Y2K Christmas sweatshirts, the Y2K fashion trend is here to stay — proving that nostalgia never goes out of style. Whether you’re going for sporty with Y2K jersey shirts or playful with cropped baby tees, this retro revival is all about confidence, color, and creativity. Embrace the throwback energy and make your wardrobe sparkle with early-2000s charm — because Y2K is more than just a trend; it’s a lifestyle.

Stylish and Meaningful Teacher Shirts That Celebrate Education All Year Round

Teachers are more than educators — they’re mentors, motivators, and everyday heroes shaping the future. And just like their lessons, their style tells a story too! That’s why teacher shirts have become a beloved trend among educators who love to express their passion for teaching through fashion. Whether it’s a cozy teacher sweatshirt for chilly mornings or a festive teacher Christmas shirt for the holiday season, there’s a perfect option for every teacher and every occasion.

Why Teachers Love Graphic Tees

Let’s face it — comfort is key for anyone who spends long days in a classroom. Teacher t-shirts are not only comfortable but also a fun way to show personality. From witty quotes like “Teach, Love, Inspire” to colorful apple prints and encouraging messages, these shirts help teachers spread positivity and enthusiasm.

Many educators choose teacher shirts that reflect their teaching philosophy or sense of humor. A clever “Coffee, Teach, Repeat” design can bring smiles to coworkers and students alike. These shirts are also perfect for casual Fridays, school events, or spirit days when teachers want to dress down without losing their professional flair.

Celebrate the Season with Teacher Christmas Shirts

When the holidays roll around, festive teacher Christmas shirts become a must-have. They’re a cheerful way to embrace the season while spreading holiday joy in the classroom. You’ll find designs featuring Santa hats, reindeer, snowflakes, and educational twists like “Oh Quaran-Tree, Oh Quaran-Tree” or “Teaching Through the Snow.”

What makes these shirts special is their ability to blend festive fun with the heart of teaching. Whether you’re organizing a class party, taking holiday photos with your students, or attending a school event, a teacher Christmas shirt adds the perfect touch of cheer and creativity.

Stay Warm and Stylish with Teacher Sweatshirts and Sweaters

When temperatures drop, teacher sweatshirts and teacher sweaters are the go-to wardrobe staples. They offer all the comfort of casual wear while keeping you warm through those long school days. Soft, cozy, and often featuring inspiring messages, these pieces are perfect for layering during fall and winter.

Teacher sweatshirts often feature embroidered apples, cute chalkboard graphics, or simple motivational phrases that stand out. Meanwhile, teacher sweaters can elevate your outfit with a more polished look — ideal for parent-teacher conferences or chilly classroom mornings. Both styles are practical and fashionable, letting you stay comfortable without compromising your unique teacher style.

The Perfect Gift for Every Educator

Looking for a thoughtful gift idea? You can never go wrong with a stylish teacher t-shirt, sweatshirt, or sweater. Personalized options — like adding a name, grade level, or school logo — make the gift even more meaningful. Whether it’s for Teacher Appreciation Week, Christmas, or the first day of school, these apparel items show genuine appreciation for the dedication teachers bring every day.

From inspiring quotes to festive holiday designs, teacher shirts are more than just clothing — they’re a statement of pride, love, and creativity. Whether you prefer the relaxed fit of teacher t-shirts, the warmth of teacher sweatshirts, or the festive flair of teacher Christmas shirts, there’s something special for every educator. So wear your passion proudly — because great teachers deserve to look and feel great too!

Elevate Your Fitness Style with Trendy and Funny Gym Shirts

When it comes to hitting the gym, most people focus on their workouts, goals, and routines — but what about their outfit? Believe it or not, what you wear can significantly impact your confidence and motivation. One of the most underrated yet essential parts of your fitness wardrobe is your gym shirts. They’re not just about style — they’re about comfort, functionality, and self-expression.

Whether you’re lifting weights, running on the treadmill, or flowing through a yoga class, the right workout shirts can make a big difference. Today’s gym wear has evolved far beyond plain cotton tees. Modern gym shirts are designed to keep you cool, dry, and confident throughout your session. With moisture-wicking fabrics, breathable materials, and stylish designs, these shirts are the perfect blend of performance and personality.

Why Gym Shirts Matter

Your gym shirt is more than just another piece of clothing. It reflects your personality and energy while also supporting your physical activity. Lightweight, stretchable, and sweat-resistant fabrics allow you to move freely and stay comfortable during even the most intense workouts. The right shirt can also boost your mood — and when you feel good, you perform better.

Style Meets Strength

For women, printed gym shirts have become a fitness fashion staple. From motivational quotes like “Stronger Every Day” to bold prints and minimalist designs, these shirts let women express strength, confidence, and individuality. The best part? You can find prints that match your mood — whether you want to look fierce, fun, or fashionable.

Women printed gym shirts are not only stylish but also engineered for performance. Many feature soft, stretchable fabrics that contour to your body without restricting movement. Pair them with your favorite leggings or shorts, and you’ll have a gym-ready outfit that turns heads while keeping you comfortable.

Bring Humor to Your Workout

Who says workouts have to be serious all the time? Funny gym shirts are perfect for people who love adding a bit of humor to their fitness journey. With witty phrases like “I’m Just Here for the Snacks” or “Running Late Is My Cardio,” these tees make you — and everyone around you — smile.

Funny gym shirts are great conversation starters and can make the gym environment feel more relaxed and friendly. They’re ideal for people who love expressing their personality while breaking a sweat. Plus, they make excellent gifts for gym buddies or workout enthusiasts who appreciate a good laugh.

The Perfect Blend of Comfort and Personality

Gym graphic tees are another must-have for fitness lovers who want to showcase their unique style. Featuring bold designs, fitness-inspired art, and motivational graphics, these shirts can instantly level up your workout wardrobe. Whether you prefer minimalist designs or eye-catching prints, there’s a gym graphic tee that fits your vibe.

In today’s fitness world, your gym attire is part of your personal brand. Choosing the right gym shirts, whether they’re women printed gym shirts, funny gym shirts, or gym graphic tees, can help you feel motivated, comfortable, and confident every time you train. So next time you hit the gym, wear something that not only performs well but also inspires you — because when you look good, you feel unstoppable.

SM Prime Launches Manual for a Waste-Free Future

Sep 13, 2025

Manila. The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable.

In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn about RDC and building better segregation habits.

Small steps, big impact

In the Philippines, the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices.

Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution.

The three categories, RDC, make sorting waste an empowering exercise by focusing on the word “able” meaning having the power, skill, or the opportunity “to do”. The manual’s easy, practical, and inspiring read hopes to encourage readers to do just that –championing segregation systems and proper waste disposal.

Photo caption: Limited number of copies have been printed in support of SM Prime’s sustainability efforts. A digital copy of the manual will be made available for download.

It also features innovative reuse programs of SM Prime’s business units that keep materials in circulation and out of landfills. When done at scale, each contribution can inspire others to follow, creating a ripple effect.

Learn, practice, champion

Done with great reflection during its incubation stages, SM Waste Free Future presented a rethink of waste segregation habits and systems built over time.

“We have to be open to new ways of doing things and of putting into action every little step that’s crucial for advancing waste management solutions,” said SM Engineering Design and Development President Hans “Chico” Sy, during the 2024 World Environment Day program launch.

Today, the campaign is deeply encouraged by institutions and agencies that strongly advocate developmental goals.

In his message of support, Dr. Selva Ramachandran, Resident Representative of the United Nations Development Programme (UNDP), lauded the RDC bin labeling system. “Proper waste segregation is an entry point toward a circular economy – one that goes beyond waste management to design out waste, keep materials in circulation, and regenerate natural systems.”

Photo caption: Together for a waste-free future, SM Prime sustainability champions at the Ignite Stage during SUSTEX 2025.

All together now

Together, we are stronger than we realize. “This project is not specific to one organization, but one that belongs to an entire society. We welcome everyone to practice this in their everyday lives,” Sy said.

To solve a mounting problem requires all hands on deck. SM Prime firmly believes that together, we can create a sustainable, waste-free future.

“A waste-free future requires shared action from government, business, and communities. May this manual be a catalyst for deeper collaboration, innovation, and circular solutions that support national priorities and the global Sustainable Development Agenda – building systems across sectors that prevent waste, recover valuable resources, and protect our environment for generations to come,” said Dr. Ramachandran.

SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote Public Awareness on Cybersecurity

Strengthening Cybersecurity Awareness

The partnership between SM Supermalls and the PNP-ACG highlights their shared mission to raise public awareness on cybercrime prevention. L-R: Karen C. Zabaljauregui, Senior Assistant Vice President for SM Lifestyle, Inc., Engr. Junias M. Eusebio, Operations Vice President for SM Supermalls, PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, PBGen. Bernard R. Yang, PNP Acting Director for Anti-Cybercrime Group.

Manila, Philippines – September 2, 2025. SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City.

The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety.

Cinema Screens for Cyber Safety

Attendees watch as the PNP-ACG unveils its new video, set to be aired across SM Cinema screens nationwide. The campaign seeks to educate millions of mallgoers on the risks of cybercrime, promote responsible digital practices, and inspire proactive online safety.

The PNP-ACG, the national law enforcement unit mandated to prevent and combat cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between government and the private sector to safeguard Filipinos against online threats.

Championing Cyber Safety | PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, delivers his message of support for the nationwide advocacy campaign against cybercrime, reinforcing the call for safer and more responsible digital communities.

Sealed with a Signature | PBGen. Bernard R. Yang, Philippine National Police Acting Director for Anti-Cybercrime Group (PNP-ACG) formalize their partnership through a Memorandum of Agreement signing at the SM Supermalls Headquarters Boardroom, MOA Square, Pasay City.

Safety Beyond Shopping | Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls, affirms the company’s commitment to providing safe spaces both offline and online during the MOA signing with the PNP-ACG.

“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.

A United Front Against Cybercrime | SM Supermalls executives and PNP-ACG officials come together to champion online safety through nationwide awareness campaigns.

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public welfare, and building a safer and more informed community.

Taste the thrill at SM Supermalls’ Food Fest this September

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze. This September, SM Supermalls turns up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments!

With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets, Food Fest at SM definitely serves up something for everyone to savor and celebrate.

Get first dibs on the best dining deals

From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you!

Discover new food trends at the Food Market

Craving the next big thing in food? Head to the Food Market where MSMEs and food tenants bring exciting new concepts to life. Get a taste of tomorrow’s food craze today with viral street eats and artisanal specialties you can only find here!

Snap, share, and savor at the Foodie Snaps Village

Feast your eyes as much as your taste buds! The Foodie Snaps Village features larger-than-life food installations perfect for your next Instagram post. Strike a pose, snap a picture, and make your food fest moments unforgettable.

Groove and grub at Eats and Beats

Good food tastes even better with good music. Catch live busking performances from local artists and students at Eats and Beats while you enjoy your favorite meals. It is dining with a soundtrack you will love.

Explore regional flavors at Eats Local Fest

Journey across the Philippines without leaving the mall. Eats Local Fest celebrates the country’s finest regional cuisines, curated by renowned chefs and presented in awe-inspiring, large-scale displays. Every dish is a story waiting to be savored.

Treat your furbabies at the Big Bites Pawty

Food Fest is not just for humans because your pets are part of the fun too! Bring your furbabies to the Big Bites Pawty where they can enjoy a pet buffet and discover paw-some treats from pet food sellers.

Do not miss the biggest food celebration of the year!

This month, make every mall visit a feast of flavors, sights, and sounds. Food Fest at SM is your ticket to thrilling tastes, Insta-worthy moments, and unforgettable bonding experiences. So mark your calendars, bring your loved ones (and pets!), and join us at SM Supermalls from September 1 to 30 for a food celebration like no other!

SM Supermalls and CSC Celebrate 125 Years of Philippine Civil Service with Job Fairs that Champion Public Service Careers

“I am happy that they came up with a job fair for government agencies. Many still want to serve and work for our government,” said Ken Gonzaga, who applied for several positions during the Job Fair event held at SM North EDSA.

SM Supermalls, in partnership with the Civil Service Commission (CSC), continues to champion employment opportunities for Filipinos as it rolls out a series of Job Fairs nationwide this September.

The initiative forms part of the 125th Philippine Civil Service Anniversary (PCSA), which highlights the enduring legacy of public service every September. Job seekers will gain access to job opportunities in national government agencies, local government units, government-owned and controlled corporations, and state universities and colleges. These job fairs offer job seekers the unique opportunity to find their purpose in public service.

Opening the doors to public service | The Civil Service Commission (CSC) together with SM Supermalls officially opened the Civil Service Anniversary Job Fair at SM City North EDSA in celebration of CSC’s 125th year.

Partners in nation-building | Representatives from CSC and SM Supermalls join forces to bring government sector job opportunities closer to Filipinos. This reaffirms their commitment to empower Filipinos with sustainable careers during the CSC’s 125th Anniversary.

Beyond Employment: Building a Nation of Servants

These job fairs go beyond recruitment. They highlight the critical role of civil service in nation-building, inspiring Filipinos to pursue careers that directly impact communities and transform lives.

Accessible and inclusive | Jobseekers of all ages line up for opportunities at the Job Fair of the Civil Service Commission in partnership with SM Supermalls at SM North EDSA.

SM Supermalls President Steven Tan emphasized the importance of the collaboration: “SM is honored to celebrate 125 years of Philippine Civil Service by opening our malls as venues where Filipinos can discover not just jobs, but meaningful careers in public service. By working hand-in-hand with CSC and our government partners, we continue to support an empowered citizenry and sustainable nation-building.”

A Legacy of Service, A Future of Opportunities

The Civil Service Anniversary Job Fairs reaffirmed SM Supermalls’ role as a trusted partner of the government—helping agencies source their talents, empowering jobseekers to find stable and impactful careers, and bringing essential services closer to communities.

For many participants, these job fairs also meant finding purpose in serving the nation. Joanne Moriel, a fresh graduate has her eye on government employment: “Especially with what’s happening now in the country, I want to be part of the public sector to be able to help make a difference.”

As part of the exclusive celebration of the 125th Philippine Civil Service Anniversary, SM Supermalls mounted a series of job fairs nationwide in partnership with the Civil Service Commission. These were held on September 3 at SM City Tuguegarao, September 3–4 at SM CDO Downtown Premier and SM City Butuan, September 4 at SM City North EDSA, September 4–5 at SM City Iloilo, and September 5 at SM City Legazpi. The celebration continues with the final leg happening on September 9 at SM City Baguio.

“Our partnership with SM Supermalls make it easier for Filipinos to explore careers in public service—opportunities that go beyond personal growth and contribute to the progress of our communities and the nation, the place is well-organized, convenient and very accessible for jobseekers” said Mary Grace Dugay, Director III, Civil Service Commission.

Public service careers within reach | Applicants are briefed about available government positions, highlighting the role of public service in building stronger communities.

Through its #SMJobFair campaign, SM Supermalls remains committed to making opportunities in both the private and public sector accessible, convenient, and inclusive—transforming malls into gateways where ordinary Filipinos can build extraordinary futures.