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EVERYDAY IS PLAYDAY Kicks Off Summer At SM + SM Teams up with PayMaya,Gcash For scan-to-pay Services at Mall Events

During the next months, More Than twenty global brands will be launching their latest toy collections in SM City North Edsa.EVERYDAY IS PLAYDAY had a HUGE comeback as SM North Edsa, Along with 17 other malls celebrate all play, all fun, all day for kids and the whole family.
This year's campaign is set to be much bigger and stronger with the growing partnership with SONY PLAYSTATION, That will bring fun and exciting technology in days of play.Also the FUJIFILM, PAYMAYA, and GLOBE GCASH.

Kicking off the campaign is the launch of the new Shimmer and Shine toy collection at the Block Atrium at SM North Edsa on May 5-6.It highlights the importance of teamwork, resilience, and overcoming obstacles.This is a show that our little girls will surely wouldn't want to miss.

90's kids will enjoy the huge comeback of Beyblade on August 31-September 2 at Annex Activity Are at SM City North Edsa.

Kids who love combining entertainment and education will surely get excited for Nutty Scientist which will have roadshow all around SM Metro Manila Malls.

This year, With the help of SM Cares, Everyday is Playday will be bringing DSWD partner charities and organizations including SOS Children's' Villages Philippines in a series of shows and events.

To know More about exciting toy launches and events this year Check out Everyday is Playday in SM Supermalls or you may check the hashtag #EverydayisPlayDayAtSM

SM Supermalls brings cashless payments to all it's mall events starting this April through two of the biggest digital wallet service providers in the country-PayMaya Philippines of the PLDT Group and GCASH of Globe Telecom

Making its debut at the 2018 'Everyday Is PlayDay at SM' Kick off at SM City North Edsa, The scan-to-pay technology takes shopping experiences to a whole new level as SM begins to promote this service in 68 Sm Malls nationwide.
SM Shoppers can now enjoy 30 cashback with a maximum of P500 when they make purchases with PayMaya or GCASh at the event in partnership with Toy Kingdom and The SM Store.

Experience fun and seamless shopping experiences at SM's Everyday is PlayDay with PayMaya and GCASH.