SM Supermalls Fuels the Biggest Running Movement in the Philippines

When more than 25,000 runners took over EDSA for the historic Galaxy Manila Marathon, they were not just participating in one of the country's biggest races. They were part of a growing movement that is transforming how Filipinos experience running.

Galaxy Manila Marathon 42km gunstart on June 12, 2026

From record-setting marathons and major race series to inclusive community runs and pet-friendly events, SM Supermalls is emerging as one of the driving forces behind Philippine running. Through its expanding portfolio of race events and the SM Active Hub platform, SM continues to bring world-class running experiences closer to communities across the country.


Runners took on the historic EDSA route, connecting SM Mall of Asia and SM North EDSA, with the course passing SM Megamall and crossing the iconic Guadalupe Bridge before looping back to SM Mall of Asia

The Galaxy Manila Marathon marked a defining moment in that journey. For the first time, participants ran along EDSA, connecting SM Mall of Asia and SM North EDSA in a landmark race that celebrated fitness, community, and national pride. The historic route transformed one of the country's most recognizable thoroughfares into a symbol of movement and unity, creating a race experience that captured the imagination of runners from across the Philippines and beyond.

The success of the Galaxy Manila Marathon demonstrated SM Supermalls' ability to stage large-scale sporting events while delivering memorable experiences that extend far beyond the finish line.

But the Galaxy Manila Marathon is only part of a much bigger story.

Long before the historic race took over EDSA, SM Supermalls had already been building momentum through a diverse calendar of running events. Since the start of the year, thousands of runners have gathered at SM destinations for races such as the Earth Day Run, Star Wars Run, Doraemon Run, Women's Run PH, multiple legs of the Sante Barley Trilogy Run Asia, community fun runs, and fitness events that welcomed participants of all ages and fitness levels.







From the Star Wars Run for fans to the Pet Express Doggie Run for fur parents, SM Supermalls continues to champion inclusive running experiences that bring together communities of all ages, interests, and lifestyles. 

These events showcase the breadth of SM Supermalls' running ecosystem. From themed runs that bring together pop culture fans and families, to advocacy-driven races, competitive road events, and marathon majors, SM continues to create experiences that appeal to every type of runner.







From the vibrant Pride Run at SM City Lanang, which celebrates diversity, inclusivity, and community, to the Singlife Iloilo Marathon at SM City Iloilo, one of the country's premier race events, SM Supermalls continues to bring world-class running experiences closer to Filipinos while fostering active lifestyles and stronger communities nationwide. 

Building on that momentum, SM Supermalls continues to host and support some of the Philippines' biggest and most anticipated races, including the SM2SM Run in Cebu, Singlife Cebu International Marathon, Singlife Iloilo Marathon, HOKA Midnight Run Asia, Pride Run, Decathlon Run, Pet Express Doggie Run, Sante Trilogy Run Asia National Finals, and races under the Philippine Marathon Majors series. Together, these events are helping establish SM Supermalls as one of the country's largest and most diverse platforms for running and active lifestyles.

The Doraemon Run at SM Mall of Asia and Cebu's flagship SM2SM Run showcase the diversity of SM Supermalls' running ecosystem, offering experiences for everyone from families and first-time runners to seasoned athletes while promoting active lifestyles and community engagement across the country. 










Run with pride on June 21 at SM Mall of Asia and celebrate diversity, inclusivity, and community through movement. For registration details and event updates, visit the SM Mall of Asia Facebook page or RUNRIO's official channels. 

Continuing the momentum, thousands of runners are expected to gather at SM Mall of Asia on June 21 for the Pride Run, one of the country's largest running events celebrating Pride Month. Bringing together runners, allies, families, and communities, the event combines fitness, self-expression, and inclusivity in a colorful celebration of diversity. The run reflects SM Supermalls' commitment to creating spaces where people can come together, embrace active lifestyles, and celebrate what makes every individual unique.

Together, these events are expected to attract more than 100,000 runners nationwide, reinforcing SM Supermalls' role as a major platform for running and active lifestyles.







The SM2SM Run in Cebu and the Earth Day Run reflect SM Supermalls' commitment to making running more accessible and purposeful, bringing together thousands of participants through events that champion fitness, community, and shared advocacies. 

"At SM Supermalls, we see running as more than a sport. It is a platform that brings communities together, promotes healthier lifestyles, and creates meaningful experiences for Filipinos. Through SM Active Hub and our growing portfolio of running events, we are making active living more accessible while building destinations where people can connect, celebrate, and achieve their personal goals," said Steven Tan, President of SM Supermalls.

Women's Run PH reflects SM Supermalls' commitment to creating inclusive running experiences, empowering women through fitness while strengthening communities through shared moments of movement and achievement. 

At the center of this effort is SM Active Hub, SM Supermalls' sports and fitness platform that connects communities through running events, fitness programs, training sessions, and wellness activities. Through SM Active Hub, runners gain access to year-round experiences that support every stage of their fitness journey, from training and recovery to race-day participation and community engagement.







Runners make the most of the MOA Sky running path at SM Mall of Asia, a popular training destination for participants preparing for SM Supermalls' growing calendar of running events and marathon experiences. 

What sets SM Supermalls apart is its ability to create seamless race-day journeys, from registration and race expos to training, recovery, dining, shopping, and entertainment, delivering the maxed-out experiences that today's runners and families seek.

From race kit claiming to meet-and-greet moments with Doraemon, SM Supermalls delivers maxed-out experiences that extend beyond race day, creating exciting and memorable moments for participants of the Star Wars Run, Doraemon Run, and other community-driven running events. 

Through its network of 90 malls nationwide, SM Supermalls has transformed running into a movement that reaches communities across Luzon, Visayas, and Mindanao. From a historic 25,000 runners at the Galaxy Manila Marathon to more than 100,000 participants expected across its race calendar, SM Supermalls is helping shape the future of running in the Philippines.

As the country's most loved mall, SM Supermalls continues to create destinations where every finish line leads to new experiences, every race becomes a shared celebration, and every runner feels part of something bigger.

Because when the Philippines runs, it runs through SM Supermalls.

Water finds its second life through SM Green Movement’s conservation program

In 2025, SM recycled 6.6 million cubic meters, or roughly 6.6 billion liters of water – an amount that is equivalent to nearly a thousand times the water consumption of Metro Manila daily.

According to the United Nations, nearly half the global population faces severe water scarcity for at least one month every year. For SM, its year-round advocacy takes on greater urgency amid rising water scarcity concerns and a prolonged El Niño. As climate pressures and escalating water demand intensify strain on water resources, SM Supermalls steadfastly prioritizes water conservation and the circular use of this essential resource. 


An advocacy that started 30 years ago


SM Supermalls’ initiatives began in the 1990s with the installation of a Sewage Treatment Plant (STP) at SM Southmall, aimed at conserving water and protecting the environment of nearby communities. Since then, the mall operator has expanded its water conservation efforts, with 90 malls now equipped with facilities that recycle wastewater annually.


 


The mall operator has also embraced innovation to help reduce flooding and enhance water recovery efforts. SM City Baguio’s Rainwater Treatment Facility, for example, collects and treats rainwater for operational use by its tenants and kitchen facilities. From its first day of operations in November 2022 to December 2025, the facility has processed 53,740 cubic meters of rainwater, equivalent to serving an estimated 63,706 households.


“Since the 1990s, SM has always prioritized the welfare of nearby communities and the environment. Water is a very precious resource, and we are committed to ensuring its sustainable use for the benefit of present and future generations,” said Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability.


SM Supermalls’ integrated networks recycle waste and rainwater for non-potable applications such as cleaning, irrigation, and watering its greeneries across its properties. Not only do the systems reduce demand for fresh water, but they also drive more sustainable and resilient operations, especially during seasonal shortages. 


The institution has accelerated its water conservation initiatives in its two new malls in 2025. SM City La Union has a 760-cubic-meter rainwater catchment system and a 543-square-meter sewage treatment plant, enabling efficient water use and enhanced wastewater management. Meanwhile, SM City Laoag has a self-sustaining water network that converts deep well water into a potable supply.


SM Supermalls' longstanding green initiatives have garnered multiple industry distinctions, including the Bantayog ng Lawa Para sa Kalikasan from the Laguna Lake Development Authority (LLDA) awarded to SM Mall of Asia and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR) to SM Prime for supporting water stewardship.


“As SM Supermalls moves forward, it will continue to pioneer environmental systems and practices across our malls. We will continue working towards a resilient, sustainable, and eco-friendly future,” said Silerio. 

SM and DOLE Bring Freedom Through Opportunities this Philippine Independence Day










Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs during the Araw ng Kalayaan Job Fair last year.

As the nation celebrates the 128th Philippine Independence Day, SM Supermalls and the Department of Labor and Employment (DOLE) continue their long-standing partnership to bring meaningful employment opportunities closer to Filipinos.

This June 12, SM and DOLE will simultaneously mount Araw ng Kalayaan Job Fairs across 20 SM malls nationwide, bringing together employers, government agencies, and thousands of jobseekers in one of the country's largest coordinated Independence Day hiring initiatives.

For decades, SM and DOLE have worked hand in hand to make jobs more accessible to communities nationwide. The strength of this partnership was evident during the Labor Day Job Fairs last May 1, when DOLE organized simultaneous job fairs in 15 SM venues, supporting more than 17,000 jobseekers and resulting in over 1,000 hired-on-the-spot (HOTS).

DOLE representatives join forces at the Labor Day Job Fair, helping bring employment opportunities and essential services closer to Filipino jobseekers nationwide.

Job seekers participate in on-the-spot interviews with leading employers at the Labor Day Job Fairs nationwide last May 1.

The momentum continues in 2026. From January to May alone, the SM-DOLE partnership has already mounted 66 job fairs, served more than 57,000 jobseekers, which led to over 6,000 hired-on-the-spot, helping thousands of Filipinos take meaningful steps toward employment.

Jobs Today, Skills for Tomorrow

Beyond hiring, this year's Araw ng Kalayaan Job Fairs will also feature upskilling opportunities in partnership with DICT, TESDA, Jobstreet, and industry partners. Job seekers can explore learning opportunities in AI, cybersecurity, digital marketing, data analytics, virtual assistance, and other in-demand skills designed to improve employability and prepare them for the future of work.  

SM, DOLE, and partners cut the ribbon to open the Labor Day job fair last May 1.

Real Opportunities. Real Stories.

Behind every successful job fair are stories of hope and transformation.

One hired-on-the-spot applicant shared, "Nung sinabi po sakin na Hired on the Spot po ako sobrang saya ko po. Kasi magkakaroon na po ako ng trabaho para sa anak ko."


Another successful applicant said, "Ngayon natanggap na po ako sa Hypermarket, magiipon lang po, para ‘pag nakaipon na po pwede na po ulit makapag-aral."






For SM Supermalls, the impact goes beyond filling vacancies. "Through our Job Fairs, we create access to jobs, skills, and brighter futures. Every applicant hired and every opportunity created reflects our commitment to helping Filipinos move forward," SM Executive Vice President Joaquin San Agustin shared.

More Than a Job Fair

The Independence Day Job Fairs are designed as a one-stop employment hub. Beyond job opportunities, applicants can access government support services from NBI, SSS, PhilHealth, Pag-IBIG, DOLE and PESO offices, and other partner agencies, helping streamline employment requirements and make the application process faster and more convenient.

Jobseekers are encouraged to bring multiple copies of their resume, valid IDs, a ballpen, and relevant credentials. Many participating employers will conduct on-the-spot interviews and may offer immediate hiring opportunities.

Find the Nearest June 12 – Araw ng Kalayaan Job Fairs near you:

  • SM Megamall

  • SM City Marikina

  • SM Center Sangandaan

  • SM City East Ortigas

  • SM City San Lazaro

  • SM Center Las Piñas

  • SM City Sucat

  • SM City Rosales

  • SM City La Union

  • SM City Laoag

  • SM City Tuguegarao

  • SM City Bataan

  • SM City Telabastagan

  • SM City San Jose Del Monte

  • SM City Dasmariñas

  • SM City Legazpi

  • SM City Bacolod

  • SM Seaside City Cebu 

  • SM CDO Downtown Premier

  • SM City Davao







More Opportunities Throughout June

The nationwide effort continues with 17 additional SM Job Fairs scheduled across the country throughout June, including special industry-focused and sector-specific hiring events.


  • June 3 - SM City Tuguegarao​

  • June 7 - SMX Davao - SM Lanang Premier ​(Tourism companies)

  • June 9 - SM City Baliwag​ (STI job fair)

  • June 9 - SM City Davao (ICT companies)​

  • June 11 - SM City Valenzuela​

  • June 11 - SM City Bacoor​

  • June 11 - SM City San Mateo​

  • June 11 - SM City Iloilo​

  • June 16 - 17 - SM City Novaliches​ (QC University job fair)

  • June 16 - 17 - SM City Iloilo (ICT companies)​

  • June 17 - SM City Calamba​

  • June 18 - SM City Bacolod​

  • June 18 - SM City Daet​

  • June 19 - SM City Baliwag (NU Job Fair)​

  • June 25 - SM City Trece Martires​

  • June 27 - SM City Bataan (Trabaho at Negosyo)​

  • June 30 - SM Center Muntinlupa


Schedules and participating malls are subject to change without prior notice. For updates and the latest list of participating malls, visit the SM Supermalls Job Fair Page or follow SM Supermalls’ official social media pages.


Whether you are a fresh graduate, graduating student, first-time job seeker, career shifter, or experienced professional, there is an opportunity waiting for you.

A Continuing Partnership for Nation-Building

This Independence Day, SM and DOLE continue with their shared mission: creating opportunities, developing skills, and helping more Filipinos build better futures. More than matching jobs with talent, the partnership empowers people to support their families, strengthen their communities, and contribute to national progress. Together, SM and DOLE continue to prove that when the public and private sectors work hand in hand, opportunities grow, communities thrive, and the nation moves forward.

Visit the nearest SM Job Fair this June and take the next step toward your career journey. 



A day filled with hope, handshakes, and hiring. 

SM tapped as first mall operator to roll out DOE’s Oras Natin sa Efficiency (O.N.E.) effort

SM Supermalls and the Department of Energy lead the launch of the O.N.E. (Oras Natin sa Efficiency) campaign at the SM Mall of Asia Globe, promoting collective action for energy efficiency nationwide.


(L-R)

Director Patrick T. Aquino, CESO III, Energy Utilization Management Bureau (EUMB), Department of Energy, Mr. Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls, Assistant Secretary Mandy Romero, Department of Energy, Ms. Nicole Cordovez, Binibining Pilipinas Grand International 2016, Secretary Sharon S. Garin, Department of Energy, Honorable Imelda G. Calixto-Rubiano, Pasay City Mayor, Engr. Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls, Undersecretary Mario C. Marasigan, Department of Energy, Ms. Mhicaela "Bella" Belen, and Ms. Pauline Gaston.


SM joined the Department of Energy (DOE) in rolling out O.N.E.: Oras Natin sa Efficiency, a nationwide energy efficiency movement that calls on Filipinos to turn awareness into action through simple, collective energy-saving habits.


Launched through a ceremonial switch-off event at the Mall of Asia Globe, the campaign champions the importance of responsible energy use amid the country’s State of National Energy Emergency, declared under Executive Order No. 110, s. 2026, which cites geopolitical tensions and supply disruptions as critical threats to national energy security. 



The O.N.E. campaign, anchored on the message “One Hour, One Energy, One Nation,” encourages coordinated energy reduction as a shared national habit. For SM, this means participating in anenergy reduction window where participating properties will switch off non-essential lights and reduce unnecessary energy use. 


During the ceremony, SM expressed its support for DOE’s call for energy responsibility, emphasizing that energy security is a shared concern that affects homes, businesses, communities, and the daily lives of millions of Filipinos.


Department of Energy Secretary Sharon Garin delivers the keynote message during the launch of the O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia, reinforcing the call for collective action toward energy efficiency nationwide.



“At first, one hour may seem small. One switch turned off. One appliance unplugged. One light dimmed. But when many people do it together, across homes, malls, offices, and communities, that one hour becomes something bigger. It becomes a shared habit. It becomes a national effort. It becomes a reminder that each of us has a role to play in protecting our country’s energy future,” said Junias M. Eusebio, Vice President for Operations, SM Supermalls. 



As part of its operational commitment, SM will assign energy officers to monitor participation and report actual energy savings to the DOE. The initiative will also include the switch-off of non-essential lights such as pylons, façade lighting, and decorative displays during the designated reduction window, supported by proper coordination and monitoring across participating properties.


Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, highlights the company’s operational commitment to energy efficiency in support of the Department of Energy’s O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia.


 



Beyond the ceremonial switch-off, SM emphasized that the campaign is about building lasting habits. Through its nationwide network of most-loved malls, SM will continue to share DOE-provided energy efficiency tips and information materials with tenants, employees, customers, and millions of daily visitors—encouraging them to carry the practice beyond the mall and into their homes and workplaces. 


“It is not just about one hour. It is about what that one hour teaches us. That energy efficiency can be practical. That sustainability can be part of everyday life. That small habits, when shared by many, can help move a nation forward,” Tan added.


Pasay City Mayor Imelda G. Calixto-Rubiano expresses support for the O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia, underscoring the vital role of local government units in advancing energy efficiency and sustainability efforts.



The O.N.E. campaign also aligns with SM Cares’ long-term environmental advocacy and the broader SM Green Movement, which promotes responsible energy use, climate action, and everyday sustainability practices. SM continues to strengthen its sustainability efforts through energy-efficient operations, solar initiatives, and EV charging efforts across its properties. 


Through its support for DOE’s O.N.E. campaign, SM reinforces the role of the private sector in helping strengthen national energy responsibility—showing that even the smallest actions, when done together and repeated consistently, can create meaningful impact.


Together, one hour can count for one nation.