The Curious Mom

SM Supermalls bags top honor at 2026 Asia-Pacific Stevie Awards

Apr 26, 2026

Recognized as the Organization of the Year, SM Supermalls won 30 awards across diverse categories

Aside from the Organization of the Year recognition, SM Supermalls also won four Gold, 13 Silver, and 13 Bronze Stevies.

SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business.

The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls.

SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin (third from right) and Senior Assistant Vice President for China Marketing Vivian Chen (second from right) led the company’s delegation in Macao.

“On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers,” said SM Supermalls Executive Vice President Joaquin L. San Agustin, who accepted the recognition.

“We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible.”

Driving Sustainability and Environmental Stewardship

From solar-powered rooftops to coastal cleanups and water conservation initiatives, SM Supermalls continues to lead with purpose—championing sustainable practices that empower communities and create a greener future across your most-loved SM Supermalls.

SM Supermalls continues to embed sustainability into its core operations through impactful initiatives such as SM Green Movement, International Coastal Cleanup 2025, Powered by the Sun, and Save Water.

These programs highlight the company’s long-term commitment to environmental responsibility—encouraging everyday action while building greener, more resilient communities, especially in times of crisis.

Championing Social Good and Inclusive Communities

Through initiatives like Movies for the Blind and nationwide job fairs, SM Supermalls continues to open doors—creating inclusive spaces where opportunities and experiences are accessible to all.

Beyond environmental efforts, purpose-driven initiatives remain at the heart of SM Supermalls’ mission. Programs like Mall for All, Empowering Communities, Empowering Together, and SM Job Fairs create meaningful opportunities for Filipinos, while Movies for the Blind ensures that mall experiences are inclusive and accessible to all.

Together, these initiatives reflect SM Supermalls’ role as a space where communities come together and where everyone can truly Gala To The Max.

Celebrating Local Arts, Culture, and Creativity

From colorful festivals to world-class spectacles like the Philippine International Pyromusical Competition, SM Supermalls transforms everyday spaces into cultural stages where creativity and community come alive.

SM Supermalls continues to bring culture and creativity closer to communities through initiatives such as Mindanao Art, Philippine International Pyromusical Competition, Konnichiwa Japan, Animezing North, and Art from All.

These programs transform mall spaces into vibrant cultural destinations—where stories are shared, traditions are celebrated, and creativity thrives across your most-loved SM Supermalls.

Empowering Youth and Strengthening Family Connections

Young talents take center stage at your most-loved SM Supermalls through programs like SM Super Spelling Bee, SM Little Stars, and Besties of Joy, creating moments where families connect, and kids shine in a truly maxed-out experience.

Creating spaces for young talents and families to grow remains a key focus. Initiatives like SM Super Spelling Bee, SM Little Stars, and Besties of Joy provide platforms that inspire learning, creativity, and connection.

Through these programs, SM Supermalls continues to nurture the next generation while strengthening family bonds—making every visit a chance to enjoy a maxed-out experience together.

Expanding Destinations and Elevating Experiences

From the grand opening of SM City Laoag to purpose-led spaces like the Mallseum in SM City La Union, SM Supermalls continues to shape vibrant destinations where communities can gather, explore, and Gala To The Max.

SM Supermalls’ continuous growth is anchored in thoughtful, community-driven development. The recognition of SM City Laoag and SM City La Union’s Opening in 2025 highlights the company’s continued expansion across the country.

Meanwhile, initiatives such as SM City La Union’s Translating Local Identity into Purpose-led Brand Experience and its Mallseum showcase how each development reflects the unique identity and heritage of its locale.

From large-scale spectacles to everyday engagement, SM Supermalls continues to redefine the malling experience. Crowd-favorite activations such as SM Active Hub, Pride Pheerayde, and SM Mall of Asia Night of Lights bring communities together through dynamic and immersive events.

These experiences embody the brand’s commitment to creating moments that go beyond shopping—inviting everyone to Gala To The Max in every visit.

Extending Innovation Across SM China

A burst of color and energy takes over SM Yangzhou with Mango Vibes Only, bringing together music, community, and immersive experiences that reflect SM Supermalls’ vibrant spirit across borders.

Beyond the Philippines, SM Supermalls’ excellence is mirrored in its China portfolio through locally resonant, highly engaging campaigns. Initiatives such as SM City Zibo: Let’s Wave, SM City Tianjin: Three Color Sports 6.0, and SM City Yangzhou: Mango Vibes Only highlight the brand’s ability to create vibrant, lifestyle-driven experiences tailored to diverse communities.

A whimsical, family-friendly experience unfolds at SM Chengdu with The Frog Prince, blending storytelling and interactive play to create magical, maxed-out moments for all ages.

Seasonal and cultural storytelling also took center stage with SM City Xiamen: Chinese New Year with Songxi Woodblock Prints and SM City Chengdu: The Frog Prince, blending tradition and creativity to deliver immersive mall experiences.

Wellness meets fun at SM Jinjiang, where playful installations and engaging activities invite mallgoers to unwind, recharge, and enjoy a lighthearted escape.

Meanwhile, SM City Jinjiang: Bean There, Beat That Stress! showcases innovative wellness-driven engagement, while SM Haicang: Grand Opening reflects the continued expansion and growing footprint of SM Supermalls in the region.

Together, these initiatives underscore SM Supermalls’ strength as a regional brand—capable of delivering impactful, culturally relevant, and truly maxed-out experiences across markets.

SM Supermalls Opens Doors to Jobs, Skills, and New Beginnings this Labor Day

Apr 24, 2026

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide.

As Filipinos continue to navigate a challenging job landscape, the search for meaningful and stable work remains a daily reality for many. Across all most-loved SM Supermalls nationwide, job fairs are held year-round—continuously providing accessible employment opportunities within local communities.

This Labor Day season, the initiative takes on greater significance. In observance of Araw ng Manggagawa on May 1, SM Supermalls brings together jobs, skills development, and essential support systems at scale—highlighting the vital role of employment in nation-building and reinforcing its commitment to helping Filipinos move forward.

Across SM malls nationwide, jobseekers—from fresh graduates to career shifters—are given the opportunity to take the next step toward a better future. More than a hiring event, SM Job Fairs have evolved into a full career ecosystem—connecting talent with employers while also enabling access to government services and upskilling opportunities that help individuals stay job-ready in a rapidly changing

workforce.

Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (left photo) and SM Mall of Asia (right photo).

A Job Fair that Works

For many Filipinos, especially first-time jobseekers and breadwinners, SM Job Fairs offer more than convenience—they deliver real outcomes. “Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.” This reflects SM’s strong hiring demand, translating into real jobs—not just applications.

Employers meet job-ready talent, faster

Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently.

“Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

One-Stop Job Application Made Easy

What sets SM Job Fairs apart is its ability to bring everything together in one place. From job applications and interviews to government requirements such as SSS, PhilHealth, and other employment documentation, the process becomes faster, easier, and more accessible for every jobseeker.

“Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.”

“Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers, may hired on the spot ka na at nandito na rin ang mga government agencies para sa requirements.” explained Adolf Hernandez of PhilHealth QC.

Beyond employment, SM is also strengthening its role in workforce development by introducing upskilling opportunities—including digital and AI learning sessions in partnership with institutions such as Asia Pacific College. These initiatives aim to equip Filipinos with the skills and confidence needed to thrive in today’s evolving job market. Because today, it’s not just about finding a job—it’s about being ready for what comes next.

More Opportunities This April

In the lead-up to Labor Day, SM Supermalls continues its nationwide job fair rollout, providing more opportunities for jobseekers to begin their employment journey:

April 15 – SM City Davao
April 16 – SM City Marikina
April 24 – SM City Novaliches
April 25 – SM City Fairview
April 30 – SM City Trece Martires

These runs ensure that opportunities remain accessible ahead of the Labor Day peak—allowing more Filipinos to connect with employers, apply, and get hired.

The Main Event: May 1 Labor Day Job Fairs

On May 1, SM Job Fairs will be mounted across key locations nationwide, bringing together employers, jobseekers, and partners in one high-impact day of hiring:

SMX Convention Center
SM City Grand Central
SM City Caloocan
SM City Marikina
SM City East Ortigas
SM City Baguio
SM City Laoag
SM City Tuguegarao
SM City Cabanatuan
SM City Marilao
SM City Pampanga
SM City Olongapo Central
SM City Taytay
SM City Bacolod
SM CDO Downtown Premier
SM City Davao

*Schedules are subject to change without prior notice. For the latest updates, visit www.smsupermalls.com/jobfair, scan the official Job Fair QR code, or follow SM Supermalls on social media for updates.

Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs, and visit their nearest SM mall for a chance to be hired on the spot.

Building Futures, Strengthening Communities

Through strong collaboration with government agencies, employers, and institutional partners, SM Job Fairs continue to demonstrate how accessible platforms can create real impact—helping individuals move forward while contributing to broader economic recovery and workforce development.

At its core, the initiative reflects SM Supermalls’ commitment to nation-building—connecting Filipinos to opportunities, equipping them with the skills to succeed, and strengthening communities across the country. Because at SM, it’s not just about bringing people together—it’s about helping them move forward.

Smart Home for Busy Moms: Simple Tech Upgrades That Save Time and Reduce Stress

Apr 22, 2026

Being a mom often feels like running a small household business, except everything happens at once. Between meals, schedules, and endless to-do lists, time becomes your most valuable resource. The good news? You don’t need a fully futuristic house to make life easier. A few thoughtful tech upgrades can simplify daily routines and give you back precious minutes (and sanity).

Start Small with Smart Home Basics

You don’t need to overhaul your entire home. Begin with one or two smart devices that solve real problems.

For example, smart plugs can turn everyday appliances into automated helpers. Imagine your coffee maker starting before you even leave your bed, or lights turning off automatically when everyone rushes out the door.

Why it works:

Small changes feel manageable and quickly show real benefits, perfect for busy moms who don’t have time to learn complicated systems.

Use Voice Assistants as Your Second Brain

Voice assistants aren’t just for playing music, they can become your daily command center.

You can:

Set reminders for school pick-ups
Create grocery lists hands-free
Ask quick questions while cooking

Instead of juggling your phone while multitasking, you simply speak, and move on.

Home automation ideas, smart home devices

Family Organization Apps That Actually Help

Keeping everyone on the same schedule is one of the hardest parts of parenting. A shared digital calendar or task app can reduce confusion and constant reminders.

Look for apps that allow:

Shared schedules for all family members
Color-coded events
Real-time updates

This turns chaos into clarity without needing sticky notes everywhere.

Smart Security for Peace of Mind

Whether you’re inside the house or away, smart security tools can help you feel more in control.

Simple upgrades like video doorbells or motion alerts allow you to:

See who’s at the door without rushing
Monitor deliveries
Keep an eye on your home while traveling

Peace of mind is one of the most underrated benefits of home technology.

Tech Boundaries: Keep It Helpful, Not Overwhelming

Not all technology makes life better. The goal is to support your routine—not complicate it.

Before adding any device, ask:

Does this save me time?
Does it reduce stress?
Will I actually use it daily?

If the answer is no, it’s probably not worth it.

A smart home doesn’t have to be expensive or complicated. For moms, the best technology is the kind that quietly supports your day, helping you stay organized, reduce stress, and focus more on what truly matters: your family.

Home Repairs You Should Never Delay

Apr 17, 2026

Pexels. CCO Licensed.

Some home repairs are possible to put off. However, others could be costly or even dangerous if you don’t carry them out soon enough. Below are 5 home repairs you never want to delay.

Roof damage

Damage to your roof could allow rainwater, cold air, and pests to get in. This is why you should get your roof repaired as soon as you notice a hole or crack. Sometimes the damage isn’t obvious - getting an annual roof inspection is useful for this reason, especially on an old roof. You can then get any damage fixed before it leads to other problems. Frequent roof problems could be a sign that you need to get your roof replaced.

Blocked gutters

A gutter blocked with leaves may not seem like a big deal, but it can quickly put your home at risk if it rains or gets icy. Rainwater won’t be able to drain through the downspout and will still spill out over the sides where it could lead to pools of water around your property. This can quickly damage your home’s foundations and could even lead to flooding. Ice can meanwhile cause blocked gutters to freeze up. The guttering could come loose in the form of a giant ice block, which could cause a lot of damage to whatever it falls on. By getting your gutters cleaned out, you can prevent all of this.

Plumbing leaks

You should call your local plumber as soon as you detect any kind of plumbing leak. A leak could result in some hefty water bills if left unrepaired - whether it’s a dripping tap or a leaky pipe. Many leaks will also quickly cause water damage to your property if you don’t fix them. This may not be a case with a dripping tap, but other leaks could cause rotten floorboards, crumbling plaster or corroded metalwork. On top of this, dampness can attract mold and pests - which are not good for your health. Finally, water could get into electrics - which is never a good mix.

Old worn electrics

Speaking of electrics, do your home's electrics need replacing? Constant circuit breaker trips and flickering lights are signs that it could be time to rewire your home. Old frayed wiring can be a fire risk and so needs to be replaced urgently. Exposed frayed wiring can be particularly dangerous as it could give you a nasty electric shock too. Signs that an electrical fire is imminent include buzzing sounds, burning smells, or visible scorch marks around outlets - in these cases, turn off your electricity at the mains immediately and call an electrician.

Safety should always come first when you deal with your home's power supply. Many people try to fix minor issues themselves, but this often leads to bigger problems later on. If you live in the East Bay area, finding a reliable Electrician in San Leandro, CA helps you stay on top of these repairs. They have the right tools to check your wiring and make sure everything is up to code. This prevents small glitches from turning into major hazards that put your family at risk. Regular checks are a simple way to keep your house safe and functional for years.

Gas leak

The most serious home repair that you should never delay is fixing a gas leak. As soon as you smell gas in your home, you should turn off your gas at the mains, get out of your home (open a few windows beforehand if you can) and call an emergency gas plumber. Gas is highly flammable and it may only take a spark from a light switch to set your home ablaze. Certain types of gas leaks can also lead to carbon monoxide poisoning. A carbon monoxide monitor can help you detect carbon monoxide in the air as these types of leaks typically don’t have any smell.

Why Baby Tees and Y2K Jerseys are Back

Apr 12, 2026

Fashion has a funny way of coming full circle. If you’ve scrolled through social media lately, you’ve likely noticed a distinct shift toward the late 90s and early 2000s. The era of low-rise jeans, butterfly clips, and bold graphics is officially back. At the heart of this resurgence are two iconic staples that define the "cool girl" aesthetic: the shrunken tee and the oversized athletic look.

The Magic of the Baby Tee

If there is one item that defines the Y2K era, it’s the baby tee. These cropped, tight-fitting tops were the uniform of pop stars and screen queens decades ago, and they are currently reclaiming their throne. What makes baby tees so essential is their versatility. They offer a silhouette that balances the proportions of baggy cargo pants or wide-leg denim perfectly.

Today’s y2k baby tees aren't just about the fit; they are about the message. Featuring nostalgic graphics, ironic slogans, and kitschy illustrations, these shirts allow you to express your personality with a wink and a nod to the past. Whether it’s a tiny rhinestone heart or a vintage-inspired cartoon, these tops bring a sense of playfulness back to your wardrobe.

The Rise of the Y2K Jersey

While the baby tee focuses on a fitted look, the other side of the millennial fashion coin is all about the "tomboy" aesthetic. Enter the jersey. The y2k sport jersey has transitioned from the sidelines of the football field to the streets of high-fashion capitals.

The beauty of a y2k jersey lies in its effortless vibe. You can wear an oversized jersey as a dress with knee-high boots, or tuck it into a pleated mini-skirt for a "preppy meets sporty" mashup. The bright color blocking, mesh fabrics, and bold numbering found on these shirts provide a tactile, visual energy that modern minimalist clothing often lacks. It’s a way to look put together without looking like you’re trying too hard.

Building Your Y2K Wardrobe

Starting a retro-inspired wardrobe can feel overwhelming, but it’s all about mixing and matching textures. The key to nailing the look is contrast. Pair your y2k shirts with modern accessories to keep the outfit from looking like a costume.

For a daytime look, try a graphic baby tee with a denim maxi skirt and chunky sneakers. For a night out, swap the sneakers for platform heels and add a small shoulder bag. If you’re feeling bold, go for the full "sporty spice" look by layering a jersey over a long-sleeve mesh top.

Why We Are Still Obsessed

The obsession with Y2K fashion isn’t just about the clothes; it’s about a feeling. It represents a time of digital optimism and experimental style. By incorporating these pieces into your daily rotation, you’re embracing a fearless approach to fashion.

Whether you are looking for the perfect cropped fit or a vintage-inspired athletic vibe, the right piece can transform your entire mood. It’s time to raid the digital archives and bring those iconic silhouettes into the modern day. After all, style may change, but the classics always find their way back home.

The New Rules of Streetwear

The fashion world is currently witnessing a fascinating collision of aesthetics. On one hand, we have the high-energy revival of the early 2000s; on the other, a growing subculture of "nerd-core" and dark alternative styles. Whether you are chasing the sun-drenched vibes of the millennium or the mysterious allure of the occult, modern streetwear is all about making a bold statement.

Baby Tees and Jerseys

If you want to master the "it-girl" aesthetic, you have to start with the basics: baby tees. These tiny, fitted tops are the ultimate throwback, offering a flattering silhouette that pairs perfectly with oversized bottoms. For those who want to lean fully into the aesthetic, y2k baby tees with nostalgic graphics and ironic slogans are the go-to choice for a playful, vintage-inspired look.

If the "tiny top" look isn't your vibe, the sporty side of the era might be. A y2k sport jersey brings an effortless, athletic edge to any outfit. These aren't just for the gym anymore; a y2k jersey is a versatile layering piece that looks just as good with baggy denim as it does with a mini-skirt. When shopping for y2k shirts, look for bold color-blocking and breathable fabrics that bridge the gap between comfort and style.

Level Up with Nerdy Mesh and Gaming Vibes

As the lines between fashion and fandom continue to blur, "nerdy" is the new "cool." One of the most unique trends emerging is the fusion of athletic wear with geek culture. A nerdy mesh jersey offers a breathable, textured look that stands out in a crowd of standard cotton tees.

For the gamers who want to wear their passion on their sleeve—literally—a vintage gaming mesh jersey provides a perfect throwback to the 8-bit and 16-bit eras. These pieces combine the retro silhouette of old-school sportswear with graphics that celebrate the golden age of gaming.

Embracing the Dark and the Mysterious

Not everyone wants bright colors and sporty vibes. For those who prefer a wardrobe with a bit more edge, dark humor shirts provide a way to showcase a sharp wit and a rebellious spirit. These tees often feature cynical takes on pop culture or surrealist art that sparks conversation.

For fans of cosmic horror and the unexplained, the niche is deeper than ever. Cthulhu shirts allow you to pay homage to Lovecraftian legends with intricate, dark designs. Similarly, the "cryptid-core" movement has made the mothman t shirt a must-have for anyone obsessed with urban legends and forest mysteries.

Whether you are rocking a shrunken baby tee or an oversized jersey emblazoned with a legendary monster, today’s fashion is about unapologetic self-expression. By mixing the sporty energy of Y2K with the dark, intellectual curiosity of "nerdy" subcultures, you can create a wardrobe that is as unique as your search history. Don't be afraid to mix styles—pair a mesh jersey with a cryptid tee and find your own signature look.

Sun‑Powered Spaces: How SM Is Transforming Malls into Energy Hubs

Apr 2, 2026

To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls.

Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu.

“The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.”

Maximizing space makes room for energy efficiency

SM currently utilizes 65 hectares of space for its rooftop solar panels—which is almost as big as the entire SM Mall of Asia complex, but has also applied innovative ways to maximize mall space for energy efficiency.

SM Group now generates the largest capacity of clean energy among property developers in the Philippines

Across the SM Mall of Asia's MOA Sky, solar panels have been seamlessly integrated into the walkway that wraps around the property—doubling as overhead covering for mallgoers strolling and enjoying leisurely walks.

By utilizing this space, SM generates enough power to run 1,000 escalators a day or power 1,800 homes for a month.

Another innovative application of means to harness solar power can be found in SM City Bicutan's solar-powered parasols decorating its Sky Garden. The understated use of the solar-powered parasols not only add to the Sky Garden's ambience but also provides functional use as nighttime lighting for customers of surrounding establishments.

The parasols efficiently provide five hours of nighttime lighting for only three hours of daytime charge, effectively reducing the need to use electricity throughout the evening until the mall's closing time.

"Our approach to building malls that satisfy our customers and stakeholders go beyond giving them what is expected. We believe it is up to us to be proactive in enriching the mall-going experiences of Filipinos by investing in seamless, sustainable solutions that allow us to preserve natural resources for many years to come," said Tan.

Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!

Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu!

STEP 1: Stylemaxxing – Get in your best fit

It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more?

Anothersole

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum.

Charles & Keith

Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it’s a style destination that serves bold, chic energy every time you go out.

Victoria’s Secret

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria’s Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy.

STEP 2: Looksmaxxing – Look good, feel sexier

Looking good is not enough! To feel better, you gotta be healthier.

Bath & Body Works

Look good, feel fresh, and feel confident in yourself. Indulge with the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only max out how you look, but how you feel as well. Looking good feels better when you feel amazing.

STEP 3: Foodmaxxing – Taste only what’s best!

Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food!

Mr. & Mrs. Thai

Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it’s the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu.

Wolfgang’s Steakhouse Grill

Premium steak, you ask? Let’s take that up a notch at the first Wolfgang’s Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it’s a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu.

Yakiniku Like

For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new, Yakiniku Like is here to deliver Japan’s solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew.

Mallmaxxed so hard, you’re sure to come back for more! That’s SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners

Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs

SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu

SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend.

From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts.

As running continues to surge across the Philippines, many runners now look for venues that offer safe routes, accessible locations, and strong community support. Across its nationwide network, SM Supermalls has become a natural hub for runners, hosting major race events while providing everyday spaces where communities can train and grow. Today, this ecosystem spans 24 malls with dedicated running paths, supports 45 active running clubs, and has mounted 55 running events to date, reinforcing SM Supermalls’ position as a leading platform for the country’s growing running community.

SM2SM Run energizes Cebu’s running community

In Cebu, the SM2SM Run 2026 gathered 15,500 runners for its 14th year, marking historic highs for the event and reinforcing its place as one of the region’s biggest running events. Women made up 40% of participants, a record share that reflects the growing participation of women in the country’s running community.

The race connected two iconic landmarks, starting at SM Seaside City Cebu and finishing at SM City Cebu, turning the city into a high energy celebration of fitness and community.

The excitement extended beyond the finish line when one lucky participant won the grand raffle prize, a BYD Shark 6. The prize also reflects the growing shift toward electric mobility in the Philippines. Across more than 90 malls nationwide, SM Supermalls has built one of the country’s largest electric vehicle charging networks, allowing guests to conveniently charge their vehicles for free during mall hours while they dine, shop, or spend time with family. Through this integrated network, SM actively promotes the shift to cleaner mobility by making EV adoption more practical, accessible, and part of everyday consumer behavior.

The grand raffle winner, Desiree Villadolid, enjoyed a moment that perfectly matched the scale and excitement of the maxed-out SM2SM Run, adding another memorable highlight to race day.

Women’s Run celebrates strength and community

Meanwhile at SM Mall of Asia, 16,500 runners joined the 2026 Filipina CEO Circle (FCC) Women’s Run PH in celebration of International Women’s Day and Women’s Month. Of the total participants, 90% were women runners, highlighting the strong and growing movement of women embracing running as a lifestyle.

Now on its third year with FCC as title sponsor and SM Supermalls as co presenter, the run continues to grow as a national platform that promotes women’s health, empowerment, and community through running.

Thousands of women ran along the scenic seaside roads of SM Mall of Asia under the theme Strength, Grace, and Honor, creating an inspiring atmosphere of encouragement and shared achievement.

SM Active Hub anchors running communities

Supporting these growing events is SM Active Hub, the sports and wellness platform of SM Supermalls that builds active communities across its malls.

From everyday training routes to major race weekends, SM Supermalls continues to create spaces where runners can move, connect, and experience life to the max.

Your most loved mall, SM Supermalls. Where lifestyle, community, and maxed out experiences come together. All for you.