| Participants from SM Supermalls, the Bureau of Fire Protection, partner agencies, and community volunteers come together for the Fire Prevention Month activities, reinforcing a shared commitment to safety, preparedness, and building disaster-resilient communities. |
SM Supermalls, in partnership with the Bureau of Fire Protection (BFP)
POV: You’re Romanticizing Life with All These FIRSTS IN ZAMBOANGA at SM Supermalls
Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane.
Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again?
Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view.
Moments Become Worth Savoring
All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.
JCO Reserve
Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserve, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.
BOTEJYU
Featuring the first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.
The Matcha Tokyo
Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.
Brique Modern Kitchen
With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.Ch
Suddenly, Life’s More Fun
In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.
FantasyWorld
Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.
Gashapon Bandai
Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.
Settle in Your Own Kind of Comfort
Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.
Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.
Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.
Earth Hour 2026: National Lights-Off milestone re-affirms SM’s commitment to shared action
| An hour for Earth. SM Supermalls switches off non-essential lights in solidarity with Earth Hour, uniting communities in a shared commitment to climate action and a more sustainable future. |
| SM City Fairview joins local leaders and community partners in observing Earth Hour 2026, affirming a shared commitment to climate action. Across SM’s most-loved malls, visitors were also treated to glow-in-the-dark activities, sustainability-themed installations, tenant eco-promotions, youth and community engagement efforts, and social media storytelling activations that encouraged and empowered everyone to think more deeply about energy conservation and the role each person can play in caring for the environment. These efforts reflected SM’s continuing commitment to making sustainability not only informative, but also engaging and community-driven. SM Supermalls continues to use its spaces to make environmental action easy and accessible all for Filipinos. Earth Hour at SM was not simply about switching off lights—it amplified the need to sustain conversations on climate action and the need for continued, everyday acts that preserve and protect the environment.
This year’s Earth Hour participation also carried record environmental value. 6,079 kwh in energy savings resulted from the one-hour lights-off initiative across malls nationwide. This is equivalent to over 10,400 miles or 16,737 km driven by an average gasoline-powered passenger vehicle or 9.5 barrels of oil consumed. “Earth Hour reminds us that even the simplest actions, when done together, can create meaningful impact. Here at SM, we continue to open spaces where communities can learn, participate, and take part in protecting the environment—always all for you, and all for the planet,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin. For SM Supermalls, Earth Hour is one of many ways it continues to encourage greener lifestyles for present and future generations. By turning mall spaces into venues for awareness, participation, and action, SM helps communities see that sustainability is not distant or complicated—it can begin with one hour, one decision, and one shared commitment to care for the planet. |
Day in a Life of a Certified Gala Guru in Luzon—SM Supermalls Edition
Blk Cosmetics
Egg Hunts, Parades, and More: Easter Comes Alive at SM Supermalls
Bring out those bunny ears and celebrate Easter in SM Supermalls around the country.
filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max.
Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike.
After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots:
Simmer into richness at Ninepot (SM North EDSA, SM City Clark)
Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot.
Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing.
Indulge in a timeless bowl at Mak’s Noodle (SM Megamall, SM Mall of Asia)
Share a comforting bowl and good conversation at Mak’s Noodle.
Craving something comforting? Enjoy authentic Hong Kong noodles, known for their flavorful broth and signature thin egg noodles—ideal for a quick yet satisfying meal together.
Savor rustic Italian flavors at Osteria Antica (The Podium)
Make your Easter gathering extra special with a refined Italian feast at Osteria Antica.
For a more elevated group dining experience, treat the family to refined Italian dishes like the Pompano Al Forno—perfect for special Easter gatherings.
Enjoy steakhouse comfort at Mamou (The Podium, S Maison)
Indulge in perfectly cooked steaks and rich, satisfying sides at Mamou.
A go-to spot for group dining and special occasions, Mamou serves hearty steakhouse favorites best enjoyed with your loved ones.
Experience Japanese elegance at Hoshino Coffee (SM North EDSA, SM Megamall, SM City East Ortigas)
Slow down and savor quiet moments over coffee and desserts at Hoshino Coffee.
End the day with hand-brewed coffee and fluffy soufflé pancakes that are perfect for relaxing and sharing sweet moments after a full day.
After a satisfying meal—or even before you start—make the most of your visit with these Easter activities:
Strike your best pose at the Bunny Photo Corner
Snap photos at vibrant Easter setups filled with pastel colors, bunny props, and playful backdrops—perfect for capturing fun family moments and colorful Easter memories.
Walk proudly at the Easter Runway Costume Contest
Dress your kids in their cutest Easter outfits and let them shine at the Easter Runway Costume Contest at SM Supermalls nationwide.
Dress up in your most creative Easter outfits—bunny ears and all—and strut your stuff at the Easter Runway Show. Kids and families can join in for a chance to win fun prizes.
Hop into the Easter Eggventure Game
Go on a digital egg hunt around select SM Supermalls, where hidden QR-coded eggs unlock points and exciting rewards through the Play at SM website. Make sure to explore every corner for a truly exciting adventure—it’s a fun, high-tech twist on a classic Easter tradition.
Unleash artistry at Easter Art Lab
Let kids get creative at the Easter Art Lab, where they can paint, craft, and bring home their own colorful creations—a fun keepsake from a full day of Easter fun.
March in the Easter Parade
Celebrate Easter with a full day of excitement, featuring fun-filled games, a creative costume contest, and amazing prizes.
Watch beloved Easter characters come to life in festive parades across select malls. Dance along, interact with mascots, and soak in the cheerful atmosphere as the whole family celebrates together.
Honor tradition with a meaningful Easter Blessing
For families who want to celebrate the deeper meaning of Easter, select malls will hold Easter Sunday Mass on April 5, offering a quiet moment to pause, reflect, and give thanks.
Whether you’re dining with loved ones, hunting for eggs, or enjoying a full day of activities, your most loved mall, SM Supermalls is the place to be this Easter. Don’t miss out—plan your visit and make it an Easter to remember.
SM Coastal Cleanups Go Beyond Trash, Teach Communities to Care
SM Introduces Sparklo Reverse Vending Machines to the Philippines for the First Time Ever
| SM Supermalls and Sparklo executives formalize their partnership during the official launch of Sparklo’s reverse vending machines in the Philippines, expanding the SM Green Recycling Machine program under the SM Green Movement. |
SM Supermalls is strengthening its commitment to environmental sustainability through a new partnership with global cleantech company Sparklo. Expanding the reach of the SM Green Movement and the SM Green Recycling Machine (GRM) program, the partnership aims to make recycling more accessible, convenient, and rewarding for participating customers through SM malls nationwide.
The collaboration introduces Sparklo’s reverse vending machine technology in the Philippines for the first time, providing an innovative way for customers to recycle plastic bottles and cans while visiting SM malls.
“This initiative further elevates the role our malls play in ensuring a greener future, all for Filipinos. When we help make recycling accessible and rewarding, taking steps to protect the environment for a more sustainable tomorrow becomes as easy as stepping into your most-loved SM Supermall,” said Steven Tan, SM Supermalls President.
| SM Supermalls President Steven Tan tests the Sparklo reverse vending machine, underscoring SM’s commitment to empowering communities to build everyday recycling habits. |
A Feast of Flavors Awaits at SM City Zamboanga Zamboanga, la mesa ya listo!
The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula.
At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you.
Opening Bites: A Taste Of What’s To Come
The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table.
The Matcha Tokyo
As an opening note to the city’s evolving palate, The Matcha Tokyo at the third level introduces authentic Japanese matcha, bringing ceremonial-grade blends and mindful cafe rituals that hint at a more refined, global taste experience ahead.
Nanyang
Offering a glimpse into richer regional flavors, Nanyang located at the lower ground level brings the comforting classics of Singaporean and Malaysian cuisine with its kaya toasts and kopi, marking the beginning of a broader Southeast Asian dining presence in the city.
The First Plate: For Your Starters
Once the table begins to fill, the starters follow close behind. These dishes bring the first bold bites of the feast, warming up the appetite before your main spread arrives.
Tonala
Kicking off the spread with vibrant Mexican flavors, Tonala located at the third level brings bold, spice-forward dishes. It introduces a lively cuisine that adds depth and variety to the city’s ever-growing food scene.
Bambas by Chef Mick
Bringing a bold fusion of Asian flavors, Bambas by Chef Mick located at the Second Level, Food Court–introduces thoughtfully crafted dishes shaped by global influences. With its creative approach and distinct flavor profile, it offers a refined and memorable start that hints at the evolving dining scene taking shape in the city.
Brique Modern Kitchen
Blending contemporary techniques with familiar favorites, Brique Modern Kitchen located at the upper ground level delivers versatile, modern dishes that bridge comfort and sophistication, setting the stage for the city’s new dynamic culinary landscape.
The Main Spread: Serving Your Mains
The feast is now in full swing as the main spread arrives with big plates and even bigger flavors. Bringing globally loved comfort dishes, these spots serve hearty mains made to be shared and enjoyed together.
Botejyu
Serving up authentic Japanese comfort food, Botejyu located at the lower ground level brings its Osaka roots to the city with its signature okonomiyaki, ramen, and donburi that introduce a deeper, more traditional take on Japanese cuisine to Zamboanga.
Ettas Cucina + Bar
Bringing a more refined yet social dining experience to the city, Ettas Cucina + Bar located at the upper ground level serves up Italian-inspired dishes alongside its curated bar offering that creates a space for elevated mains and good company to come together.
Palm Grill by Chef Miggy
Rooted in family recipes and Southern Mindanao heritage, soon-to-open Palm Grill located at the third level brings deeply authentic flavors shaped by the homecooked dishes of Chef Miggy’s upbringing. Led by the first Mindanaoan chef to earn Michelin recognition, it offers a meaningful and elevated take on regional cuisine, bringing Zamboanga’s rich culinary identity to the forefront of the table.
Sweet Endings: A Room For More
No feast is complete without something sweet, and at SM City Zamboanga , even the final course is just the beginning. Soon-to-open dining spots will bring even more to the table, from Maurizious Gelato’s rich, handcrafted flavors to new experiences like Yappari Steak and Tong Yang, bringing even more dishes to enjoy together.
Let your next great bite be the perfect excuse to call people up and gather, only here at your most-loved mall, SM Supermalls. Where every feast is All For You.
Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!







