The Curious Mom

2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro.

Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place.

“As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said. 

Coming Soon: First-in-PH Brands You’ll Want to Line Up For

Get ready for passport-free dining as three major international names make their Philippine debut at SM Megamall.

From South Korea, Super Matcha (Ground Level, Mega Fashion Hall) is set to open in March 2026, introducing its cult-favorite premium, sugar-free matcha blends. Known for its clean flavors and minimalist aesthetic, it’s the go-to for Seoul’s wellness-loving crowd.

Also arriving in March is Mo-Mo Paradise (3rd Level, Mega Fashion Hall), the gold standard for shabu-shabu and sukiyaki. With its signature broths and expertly sliced meats, it promises an authentic Japanese hotpot experience perfect for gatherings.

In May 2026, Hong Kong’s famous Cheung Hing Kee (Ground Level, Mega A) will bring its legendary pan-fried buns to Manila—introducing food lovers to the art of Sheng Jian Bao, known for its crispy bottoms and juicy fillings.

Now Open: Your Next Obsession Is Here

The global lineup doesn’t stop there. Several new brands have already opened their doors—drawing foodies, collectors, and style enthusiasts alike.

Korea’s leading salad brand Salady (Level 5, Mega Fashion Hall) has officially landed, serving its signature crunchy bowls and flavor-packed sauces that have dominated South Korea’s fast-casual scene.

Hong Kong’s iconic Mak's Noodle (Ground Level, Mega Fashion Hall) is now delighting diners with its world-famous wonton noodles—bringing comfort and heritage flavors to Ortigas.

Retail therapy is getting an upgrade too. Global collectible phenomenon POP MART and Malaysian fashion label Christy Ng, both located at Level 2, Mega Fashion Hall, have opened their first-in-the-Philippines stores—making SM Megamall a must-visit destination for collectors and style seekers.

In 2026, SM Megamall isn’t just adding stores. It’s curating experiences—bringing the world closer, one brand at a time at your most loved mall, SM. 

What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next.

Thousands participated as Go Negosyo, in partnership with SM Supermalls, mounted the March 6 Trabaho at Negosyo at SM Mall of Asia—transforming a single day into a career crossroads all for Filipinos. Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success.

“MSMEs like us contribute to the economy because as we expand, so does our requirements – like manpower, so we are able to contribute through creating jobs.” - JORGE WIENEKE of Tokyo Tempura

At the heart of the event was a large-scale job fair connecting applicants with employers from key sectors including BPO and IT, manufacturing, construction, real estate, healthcare and medical services, retail, financial services, tourism, hotels and restaurants, and the academe. Just steps away, aspiring entrepreneurs received practical mentoring on how to turn business ideas, side hustles, and small enterprises into sustainable ventures—demonstrating how trabaho and negosyo can grow side by side.

With SM Job Fairs providing the platform and reach, employment opportunities were brought closer to communities—making job access more immediate, practical, and inclusive. Meanwhile, SM for MSMEs highlighted the vital role of micro, small, and medium enterprises not only as businesses, but as job generators and engines of inclusive growth. While many participants were hired on the spot, others left inspired to build enterprises that could create jobs for others.

“Nakakatuwa po, ang bilis. In-expect ko po babalik pa ako. Masaya po ako, hindi na ako tambay! Sa tingin ko po mago-grow po ako sa bago kong work.” - MA. FLOREBEL QUILILAN, Hired on the Spot by Hi Precision

To further streamline the journey from application to employment, SM Government Service Express enabled participants to process key requirements on-site. Participating agencies included the National Bureau of Investigation (NBI), Social Security System (SSS), Bureau of Internal Revenue (BIR), Philippine Health Insurance Corp. (Philhealth), and the Pag-IBIG Fund—making essential services more accessible in one convenient location. 

“Maganda po na nandito sa ganitong event, kasi we’re not just hiring, but we’re also on the lookout for opportunities for our business with the other businesses here, para po to compliment each other.”- MELODY ADVIENTO of Clinica Manila 

Trabaho at Negosyo tells a bigger story—today’s job seeker can become tomorrow’s employer. By combining job matching, MSME mentoring, and government services in one space, the initiative reflects a forward-thinking approach to workforce development where employment and entrepreneurship reinforce each other.

Through collaborations like this, SM Supermalls continues to strengthen its commitment to empowering Filipinos—championing both livelihoods and local enterprises, and proving that when trabaho and negosyo move together, communities move forward.

Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu.  

“The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.”

Maximizing space makes room for energy efficiency

SM currently utilizes 65 hectares of space for its rooftop solar panels—which is almost as big as the entire SM Mall of Asia complex, but has also applied innovative ways to maximize mall space for energy efficiency.

SM Group now generates the largest capacity of clean energy among property developers in the Philippines

Across the SM Mall of Asia's MOA Sky, solar panels have been seamlessly integrated into the walkway that wraps around the property—doubling as overhead covering for mallgoers strolling and enjoying leisurely walks.

By utilizing this space, SM generates enough power to run 1,000 escalators a day or power 1,800 homes for a month.

Another innovative application of means to harness solar power can be found in SM City Bicutan's solar-powered parasols decorating its Sky Garden. The understated use of the solar-powered parasols not only add to the Sky Garden's ambience but also provides functional use as nighttime lighting for customers of surrounding establishments.

The parasols efficiently provide five hours of nighttime lighting for only three hours of daytime charge, effectively reducing the need to use electricity throughout the evening until the mall's closing time.

"Our approach to building malls that satisfy our customers and stakeholders go beyond giving them what is expected. We believe it is up to us to be proactive in enriching the mall-going experiences of Filipinos by investing in seamless, sustainable solutions that allow us to preserve natural resources for many years to come," said Tan.

We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!

Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu!

STEP 1:  Stylemaxxing – Get in your best fit

It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more?

Anothersole 

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum.

Charles & Keith

Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it’s a style destination that serves bold, chic energy every time you go out.

Victoria’s Secret

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria’s Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy.

Bath & Body Works

Look good, feel fresh, and feel confident in yourself. Indulge with the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only max out how you look, but how you feel as well. Looking good feels better when you feel amazing.

Mr. & Mrs. Thai

Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it’s the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu.

Wolfgang’s Steakhouse Grill

Premium steak, you ask? Let’s take that up a notch at the first Wolfgang’s Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it’s a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu.

Yakiniku Like

For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new, Yakiniku Like is here to deliver Japan’s solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew.

Mallmaxxed so hard, you’re sure to come back for more! That’s SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!