Unveiled during the media launch, the official BÚTLAK video sweeps across Negros—its landscapes, landmarks, fashion, and artistry—bringing the island’s creative spirit to life.One afternoon at SM Aura was enough to show why generations of shoppers have made the Negros Trade Fair a much-awaited celebration. The Association of Negros Producers (ANP), together with SM Supermalls, officially launched BÚTLAK: The 40th Negros Trade Fair with a preview that brought together the flavors, fashion, craftsmanship, stories, and creative spirit of Negros. From September 22 to 27, 2026, the landmark anniversary edition will bring 178 brands from the Negros Island Region to the SMX Convention Center Aura.
A Journey to Negros—Without Booking a Flight!
One of the media launch’s most evocative moments was the unveiling of the official BÚTLAK video. Taking viewers through the places, flavors, craftsmanship, and stories of Negros, the film offered the kind of visual journey that could make anyone want to book a flight and experience the island for themselves.
But there is no need to pack a suitcase. This September, Negros is coming to Manila for six days of food, fashion, art, homeware, and handcrafted discoveries at SMX Aura.
ANP President Christina Gaston opened the program, emphasizing the fair’s role in helping creativity become enterprise. “For ANP, MSME development is about giving people the opportunity to discover what they can create, what they can become, and where their creativity can take them. Over 40 years, we have seen small businesses grow into enterprises and local products reach markets once thought beyond their reach,” Gaston said.
ANP leaders, partners, and Negrense culinary personalities share a celebratory moment at the BÚTLAK media launch.
This was followed by welcome remarks from SM Supermalls President Steven Tan, who underscored how platforms such as the Negros Trade Fair can connect Filipino culture with greater economic opportunity. “Our role is to help open doors. For us, the Negros Trade Fair is a wonderful example of how culture and enterprise can grow together,” Tan said. Through SM for MSMEs, SM Supermalls continues its collaboration with ANP by connecting homegrown businesses to a high-traffic marketplace, greater visibility, new customers, partners, and growth opportunities.
SM Supermalls President Steven Tan and style icon Tessa Prieto celebrate the color, craft, and unmistakable creative spirit of Negros.
Broadcast journalist Ces Drilon serves as host, guiding guests through an afternoon celebrating Negrense creativity, enterprise, and heritage.
A taste of Negros: Guests sample regional flavors and culinary favorites during the media launch—a delicious preview of what awaits at the fair.
That journey continued at the table as guests sampled a taste of what awaits at the fair, with Negrense culinary personalities JJ Yulo, Joel Torre, and Chef JP Anglo sharing the flavors and stories of the province. The tasting offered just a first bite of the experience—from comforting regional favorites and heirloom recipes to fresh interpretations by a new generation of food entrepreneurs.
For Joel Torre—actor, restaurateur, and owner of JT’s Manukan—the pride behind the food is just as important as its flavor. “I’m a proud Negrense. I’m very proud of Negros products,” Torre said
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Chef JP Anglo linked that same pride to the fair’s ability to keep evolving. “Life is always changing; it’s a constant evolution,” Anglo said. “And that’s why the Negros Trade Fair is thriving through the years—it’s because of that chase to perfection and love for craftsmanship.”
Food, fashion, crafts—and 178 brands to discover
That same spirit is carried by a new generation of brands. Stephanie and Cristina Claparols of Lakat Sustainables described the fair as a place where ideas are exchanged and makers support one another: “To us, this really feels like a family gathering, and there’s a lot of new brands to discover, especially coming from the new generation. I think that’s the most exciting part of it.
Food remains one of the fair’s biggest draws. Visitors can look forward to well-loved names such as Bob’s Café, 21 Restaurant, Chicken House, El Ideal, and Virgie’s Homemade Products, alongside newer food concepts, regional specialties, sweet treats, pantry staples, and pasalubong finds.
As Basti Escalante of the Antonio’s Group put it, “Negrense food goes beyond inasal—there’s a lot more to discover.”
Beyond the table, the fair offers plenty to wear and bring home. Arête creates handcrafted island-style accessories using indigenous Philippine materials, while Ellege Handcrafted Fashion brings Negros Occidental’s intricate hand-smocking tradition into contemporary clothing. Other fashion and lifestyle labels will showcase resort wear, jewelry, woven pieces, and modern designs rooted in local culture. Home and craft enthusiasts can explore pieces by Hacienda Crafts, Tumandok Crafts Industries, Artisana Island Crafts, NVC Foundation, and other makers transforming abaca, rattan, bamboo, capiz, ceramics, wild pandan, and repurposed materials into distinctive décor, houseware, art, and furniture. Many of these pieces also sustain artisan livelihoods and help keep community craft traditions alive.
The fair will feature 178 brands across food, fashion, furniture, homeware, art, and local crafts—bringing come for the names they already love and leave with a new favorite—or several.
Leaders and partners behind BÚTLAK: The 40th Negros Trade Fair come together during the media launch. From left: Royce Cabuñag, AVP and Head of SM Communities; Chef JJ Yulo; Mary Anne Colmenares, NTF Chairperson; Chef Tony Boy Escalante, owner of Antonio’s; Francis Esteban, owner of Breakfast at Antonio’s; Christina Gaston, ANP President; Antonio Sebastian Escalante of Antonio’s; Pats Lim Dy, SAVP for SM Communities; and Joaquin San Agustin, EVP for Marketing of SM Supermalls.
A 40-year legacy designed for the next 40
ANP Vice President Mary Anne Colmenares captured the meaning behind the anniversary theme: “Our roots are found in the traditions, skills, and stories handed down to us. Our blooms are the new ideas, new enterprises, and new generations emerging from those roots. After 40 years, Negros continues to bloom—and its brightest chapters are still ahead.” The milestone edition is therefore both a homecoming and a new beginning. “We’re celebrating 40 remarkable years—but we’re equally excited about the next 40,” said SM Supermalls Executive Vice President for Marketing Joaquin San Agustin. More than shopping, this is a celebration of talent, heritage, and heart. Bring your family and friends, support local, and take home a piece of Negros! See you at BÚTLAK!
