SM Supermalls and DOLE marked a major milestone as the SM–DOLE Job Fair program celebrated its 30,000th hired-on-the-spot at SM City Tuguegarao, symbolizing thousands of lives changed through accessible employment opportunities and meaningful partnerships with industry employers.
A Life-Changing Moment in Tuguegarao
The 30,000th HOTS, Ms. Rachelle Navalta, was hired on the spot as a Service Crew member at McDonald’s during the anniversary job fair. Overwhelmed by the news, she shared: “Hindi po ako makapaniwala… nag-try lang po akong mag-apply dito sa job fair dito sa SM. Hindi ko po akalain na hired on the spot ako.” She also encouraged other job seekers: “Wag po kayong matakot mag-try. Hindi natin alam kung ano ang nakatakdang mangyari sa ating buhay.” Her story embodies the heart of the SM–DOLE partnership: turning a simple decision to show up into opportunities that change lives.
The milestone highlights the continued success of the SM–DOLE Job Fair Program, which has mounted over 370 job fairs nationwide since November 2023, supporting more than 220,000 job seekers and resulting in over 30,000 HOTS to date. This collaborative effort reflects the shared mission of SM Supermalls and DOLE to widen access to meaningful employment and uplift Filipino communities.
A Partnership that Connects Dreams with Possibilities
SM Supermalls President Steven Tan described the significance of the partnership in opening real pathways to livelihood and growth: “Our partnership through the SM–DOLE Job Fairs has become more than just a program. It’s a bridge — connecting dreams with possibilities. As we celebrate DOLE’s 92 years of service, we at SM reaffirm our commitment to this partnership — to continue providing platforms that empower, connect, and uplift the Filipino workforce. Congratulations, DOLE! Thank you for being our partner in progress, our partner in nation-building.”
SM Supermalls Executive Vice President for Marketing Joaquin San Agustin echoed this message, underscoring DOLE’s long-standing role in shaping the country’s workforce. “For many years, DOLE has been at the heart of nation-building — helping Filipinos find sustainable and meaningful work. And we at SM Supermalls are truly proud to be your partner in this mission.” He further added: “Thank you, DOLE, for your leadership and partnership in empowering the Filipino workforce. Together, we will continue to open doors that lead to growth, dignity, and hope for every Filipino.” SM Supermalls Assistant Vice Present for Job Fairs and MSMEs Royston A. Cabunag said malls have evolved into community spaces where lives change through the SM–DOLE partnership, bringing companies and talents together through accessible, community-driven initiatives. He affirmed SM’s continued commitment to making every job fair a gateway to a better life, supporting DOLE’s long-standing role in shaping the nation’s workforce.
Face-to-face with opportunity as job seekers confidently take part in interviews with top employers at the SM Job Fair.
Together, SM and DOLE continue to expand job fair initiatives in key regions, hosting regular events that streamline hiring, empower job seekers, and uplift Filipino families. By transforming malls into opportunity centers where applicants can meet employers, receive guidance, and often secure positions in a single day, the partnership strengthens local communities and supports inclusive economic growth.
