Mega Global celebrates 3rd National Sardines Day with successful Mega Bigay Sustansya Program, business updates and first-ever Mega Sardines Piso Sale

As the Philippines marks this year’s National Sardines Day, Mega Global Corporation, the company behind Mega Sardines, the leading sardines brand in the country, honors it through a program that supports undernourished children nationwide, even as it focuses on innovations and expansions that will help drive the company move forward.

Mega Global Celebrates 3rd National Sardines Day
To add more meaning to the National Sardines Day Celebrations, Mega Global showcased its various initiatives that would help elevate not just the Philippines’ sardines industry, but the economy and people’s lives as well, at a roundtable event held on November 23 to kick off the celebration of the holiday on the 24th. Alongside this, it has also shared the successful results of the Mega Bigay Sustansya Program, which was done in partnership with Reach Out Feed Philippines (ROFP), reflecting its deep malasakit for Filipinos.


Marvin Tiu Lim, Michelle Tiu Lim-Chan, Chris Fernandez, executives of the Mega Global conglomerate, alongside Dawn Marie Cabigon, founder and director of Reach Out Feed Philippines were present at the event to discuss how the Mega Bigay Sustansya program will bring long-term gains to its program beneficiaries.


Mega Bigay Sustansya (MBS) is a CSR program led by the Mega Tiu Lim Foundation that hopes to give a meal planning and distribution program to over 881 children nationwide. The program has supported children in six provinces nationwide for sixty days. Children ages 4 to 12 have received house-to-house delivery of meals every day that included at least one sardines meal, made using Mega Global’s nutrient-packed high-quality sardine.

“Mega Bigay Sustansya is one way for us to support communities who need us the most. Canned sardines is one of the Filipinos staple foods throughout the years and through this program that target to feed malnourished children all over the country, we hope to use the same staple product to nurture the health of these children and sustain it through leave-behind materials that will help them prepare nutritious meals in the long run,” Marvin Tiu Lim, Chief Growth and Development Officer of Mega Global said.

On top of the updates on Mega Global’s MBS program, Mega Global executives have also shared in the discussion how they strived to continue elevating the sardine industry through innovations and the building of new infrastructures. These expansions would maintain the double-digit growth of the company in 2022, allow it to create a more sustainable avenue in producing its products, as well as create new products that will surely be a hit to its customers.

Host Shawn Yao with Marvin Tiu Lim, Michelle Tiu Lim-Chan, Chris Fernandez, executives of the Mega Global conglomerate, alongside Dawn Marie Cabigon, founder and director of Reach Out Feed Philippines were the speakers for the event, who discussed Mega Global's innovation for its flagship product, sardines, its CSR effort Mega Bigay Sustansya, as well as brand updates, and other pertinent information


For the past 46 years, Mega Global has been leading the way in supporting Filipino communities through its investments in the sardine industry, which has provided job opportunities for thousands of Filipinos. The company continued to upgrade its Zamboanga facility, where its state-of-the-art operations, including its can-making plant and offices, are based. As part of its sustainability endeavors, it is using solar energy for its warehouses.
Mega Global also discussed details about a new plant in Batangas that will be opened next year. Located in Sto. Tomas, Batangas, it will house state-of-the-art technology in manufacturing using sustainable energy sources and is expected to help add dynamism to the economy as it continues to recover from the effects of the pandemic.

Mega SardinaSaya: Game Show Bonanza
On November 24, Mega Global will also be celebrating National Sardines Day with an online game show bonanza. Kicking this off is an Instagram and Facebook challenge that will determine the players for the much-awaited Pera or Sardinas game during the online event which will be broadcast live on Mega Sardines’s Facebook page and Shopee app.

The game show bonanza will have three major segments representing the tagline of Mega Sardines: Sarap, Saya, and Sustansya. For the Sarap segment, Mega Sardines’ ambassadress Judy Ann Santos-Agoncillo will do a cooking demo that will serve as an introduction to new dishes that mommies can easily create for their loved ones.

For the Sustansya segment, the audience can learn about the Mega Bigay Sustansya program, the company’s nationwide feeding program being undertaken in communities around the country with the help of its partner, Reach Out Philippines Foundation.

Lastly, there will be a series of virtual games for the Saya segment where fun games such as Pera or Sardinas, Call A Ka-Mega, and Trivia Game will be available for the audience to participate in. There will also be a grand raffle, where they have the chance to take home a wide selection of prizes.

For added fun, Mega Sardines is launching a Tiktok Challenge where participants can show off their moves and have some fun in the process of creating videos to win prizes. Mega Sardines is also holding an eye-popping Piso sale in Shopee for Mega Sardines in Tomato Sauce, Tomato Sauce with Chili Added, Corned Sardines, and Mega Fried Sardines in Tausi--definitely a sale that will have customers rushing to add to the cart!

Get ready to join and have fun on National Sardines Day with Mega Global! Check out Mega Sardines’s Facebook page for more information.

In-Store Robotic Displays: How FMCG Brands Launched The Most Disruptive Innovation in Trade Marketing During This Pandemic


Brands have depended on the same-old in-store marketing and visual merchandising to enhance engagement and sales strategies for decades: cardboards, shelf stoppers, sampling initiatives, and price discounts.

So, naturally, there is a strong desire for upgrading the shopping experience within physical stores, as customer behavior changes at a rapid pace.

Then enter the pandemic and everything about what we know was thrown under the bus!

Consumers only visited groceries that follow appropriate health safety protocols, decreased their shopping time, and prioritized only the essential categories.


Fast-moving consumer goods (FMCG) brands faced obstacles in trade marketing, such as how to announce brand promotional offers and perform activations inside the store.

So, given how shoppers refuse to engage with human promoters due to Covid risks and some stores banning promoters altogether, we offered the In-Store Robotic Display (RD).

Enter Youthopia's Robotic Display Solution
Youthopia's robotic display solution is the ideal program for brands to achieve their goals specifically in driving awareness and trial for newly introduced products to the market – may it be new flavors, new scents, or new variants, and ultimately conversion for new products.

Youthopia pioneered Tokinomo here in the Philippines, a shelf advertising robotic display that highlights products and allows for a completely new sort of brand communication at the point of sale.

One that has never been seen before!

The interactive approach used by Tokinomo is disruptive, memorable, and effective. Tokinomo creates things that talk, dance, move, or sing to market themselves! Imagine a robot advertising superstar!

Besides winning the trust of top FMCG brands all over the world, Tokinomo Robotic Display has won several international awards for being the best retail innovation and digital POP display solution.

The Holy Grail of In-store Marketing in this Dark Age
It was out of the question that the In-Store Robotic Display would cause market disruption, and since it will be the first in the Philippines, brands are more optimistic that it will result in growth for the participating brand.

The RD is simple to install inside the store and is affordable! And to prove this, more and more brands have tried it, counting Alaska Creamy Evap, Alaska Powdered Milk, Alaska Condensed Milk, Kellogg’s Choco Magic, Similac Gain School, Similac Tummy Care, UFC Soup, UFC Gravy, UFC Fun Chow, Wow Sarap and Locally as its early users.

Robotic Displays for FMCG brands
The supermarket aisles had grown silent the past year or so, as the country goes through a series of lockdowns.

This development is an opportunity for FMCG brands to set themselves apart from the competition through innovative solutions such as Robotic Displays. As a matter of fact, FMCG brands around the world are already using Robotic Displays with outstanding results in terms of shopper engagement, and sales.

In this time of pandemic where safety is the most important consideration of doing brand activations, the RD program will serve the purpose of human promoters.

And we are here to see it for more years to come.






5 Things to Take When You're Taking Your Baby Outside

 


A change of scene is always welcome for your baby and you. If your little one has learned to walk, sourcing good walking shoes for baby is preferable. Your daughter or son will enjoy exploring the outside world on their two feet.

Equipping your baby bag with all the essentials ensures you have a memorable outing. Knowing you have all you need for your child at hand is reassuring and allows you to venture out with a peaceful state of mind.

Baby’s Day Out
Depending on how long you will be away from home with your baby dictates the extent of baby stuff you ought to carry. Investing in neutral pairs of good walking shoes for the baby will thrill your kid no end.

For a longish stay out, pack an extra pair of footwear for your little one. Enumerated below is a list of five items you must carry along when you step outdoors with a baby in tow.

Sufficient Diapers
Disposable diapers are such a boon, especially when your baby is not quite potty trained. Always cater for extras to cover unforeseen eventualities when outdoors.

Suppose you possess a foldable diaper changing station. In that case, cart it along, too, so you need not struggle with this exercise while on the move. Baby wipes make the cleaning process easy, and diaper rash cream keeps your baby out of discomfort when constantly wearing diapers.

Bags for Soiled Stuff
When used diapers need disposing of, you can wrap them in disposable bags. Dirty baby clothes that are pending a wash also warrant a dedicated bag on you when out. You can then conveniently segregate these items instead of mixing them with the clean stuff.

First-Aid Kit
Carrying pain relievers, ointments, and lotions is a necessity. Should your baby get hurt when out, rubbing the infected area with a soothing cream brings much relief to your kid? Equipping the first aid kit with general-purpose medicines for a common cold, fever, cough, and diarrhea prepares you to tackle the worst-case scenario.

Change of Clothes
Fresh sets of clothes for your baby are invariably needed as there is always a possibility of accidental leaks from the diaper. Babies also tend to dirty their clothes, especially when in a playful mood.

Make sure you carry pairs of baby clothes based on the weather outside. Warm clothing will make your baby miserable when out in humid conditions while adequately layering your little one keeps them snug in the chill outdoors.

Favorite Toys
Your baby will invariably have a favorite stuffed animal or soft toy that they sleep with and carry everywhere. Before stepping out, make sure you carry a couple of your kid’s favorite leisure activities.

Whether your child enjoys reading, playing with a toy, or playing games, keeping them distracted and gainfully engaged will do you good. When in a different environment, you must make your baby feel comfortable, so they do not battle with adjustment issues.

Take your charger along, so you are always connected should you need to reach out for help when out.

Equip yourself with all the requisite baby accessories, including a car seat, so you can make the most of your trip outdoors.

3 Tips In Decorating Your Home For Christmas

 




It’s a tradition for a lot of Filipino families to decorate their homes for the Christmas season. Some even do it as early as soon as September hits, while some do it after Halloween.

If you haven’t decorated your home yet, it’s not too late! You still have plenty of time to ornate your home with Christmas decors, both inside and outside. But before you start decorating, beware! It’s a fun thing to do with the whole family, but it’s not easy.

If you’re planning to decorate your home for this Christmas, here are 3 quick and easy tips.


Allot more than a day to decorate
Trust us, it’s going to take more than a day to decorate your home. If you still have the decorations from the past years, dusting them and making sure they’re still in the right condition can take a lot of time. Of course, you also allocate time for cleaning the parts of your home where you’ll place the decorations.

Make sure you plan ahead of time before you decide to decorate. Otherwise, you may end up spending more time decorating the home than you’re supposed to.


Search for themes and motif
Another struggle when decorating for Christmas is setting the theme. Going for the classic red and green never gets old, but it gets boring if that’s all you decorate every year. A cool hack would be to search on Pinterest for new themes to try out.

You don’t have to purchase all new decorations just so you can have a fresh concept. Unleash your creativity and mix and match Christmas decors.


Limit your kids’ involvement
Decorating for Christmas is a family activity, including your kids. Get them involved, but not too involved. Otherwise, you won’t complete your decorating schedule for the day. Be it letting them hang decors on the Christmas tree or placing gifts under the tree, make it clear to them what they can and can’t do.


For the final decor, involve your youngest kid to place the star on top of the Christmas tree! It’s a Pinoy tradition and a cute little note to finish your decorating.


A well-decorated home is not the most important thing this Christmas. It’s getting together as a family and as a community, celebrating the holidays together, and eating good food together. BellaVita places great emphasis on community and enjoying the holidays together.


One of life’s necessities is having a home, but have you ever had a place you can call your own? Here in BellaVita, we will highlight to you the importance of one of our brand pillars, Sakto sa Bulsa, or in other words, affordability.


In a time of great uncertainty, a voice of knowledge and reassurance can make all the difference. "Stay home" has been the consistent mantra of the pandemic, and having a home you love where you can safely shelter in place feels more important than ever. Our mission in BellaVita, to provide a quality and affordable living experience to the Filipino people, remains true and the same especially during times like this.


Having said that, we are focused on fulfilling our mission by offering a house and lot for as low as P450,000 with a 22-square meters floor area and an average lot area of 36 square meters. It only takes Php 3,500.00 out of your wallet or bank account to reserve a unit with BellaVita. Monthly amortization for as low as Php 1,887 or just about P60 per day, cheaper than branded coffee or milk teas. Spending on your own home is a better investment, don’t you think?


BellaVita offers one of the lowest prices you'll ever see in the market. Furthermore, you can choose between Pag-IBIG or a bank to finance your dream investment.


For more details about BellaVita, please visit our Facebook page (https://www.facebook.com/BellaVitaLandCorp)


Mickey Go Philippines at SM Supermalls!



Disney’s most-loved iconic characters Mickey and Minnie Mouse have delighted the hearts of many across decades, and this year SM Supermalls and Disney have teamed up to launch the Mickey Go Philippines collection at The SM Store, featuring a range of merchandise with a Pinoy twist! What’s more, SM and Disney have planned a surprise virtual party for Mickey and Minnie on their birthday this November 27, and we’re expecting you to join us!

Be among the first to get exclusive Mickey Go PH merchandise! 
Get first dibs on adorable Mickey and Minnie collectibles from clothes and footwear to tote bags, pillows, tumblers, kitchen appliances, and more! Mickey Go PH and Mickey & Minnie classic merchandise will be available at the live selling events on:

  • November 18 at 1pm-2m via Toy Kingdom’s official Facebook page
  • November 24 at 1pm -2pm via The SM Store’s official Facebook page

Join Mickey & Minnie’s first virtual surprise birthday party! 
After you’ve shopped to your heart’s content during the live-selling events on Facebook, or at participating SM Store branches, you will automatically get a code to enter the virtual surprise birthday party on November 27. All you need is a minimum of PHP 500 single-receipt purchase of Mickey Go PH or Mickey Mouse Classic merchandise in any participating The SM Store (Character Shop, Kids’ Wear, Boy’s Teens Wear, Girl’s Teens Wear, Kids’ Shoes, Baby Company & Toy Kingdom Express) or Toy Kingdom outlet.


To join, simply scan the QR code to register from November 23-25. A confirmation email or SMS from SM Supermalls with the website link and passcode will be sent to you to join Mickey & Minnie’s Surprise Birthday Party! Mark your calendars so you don’t miss out on this big day filled with fun games, activities, and surprises!


Help Plan Mickey & Minnie’s Surprise Birthday Party! 
Join us as we secretly plan for Mickey and Minnie’s party! Don’t spoil the fun okay? There are lots of games and prizes to be won! Kids will also get the chance to greet both of them and create their very own birthday card which they will be making during the event! Mickey and Minnie will surely appreciate the sweet gesture! After all the fun and games, it’s time to meet & greet Minnie, so get ready to strike a pose. Mickey and Minnie are excited to meet their Filipino fans!


It’s going to be one special and memorable surprise birthday party for Mickey and Minnie, and we want you and your kids to join us! It’s time to bring back the nostalgia and relive your favorite childhood memories with Mickey & Minnie by celebrating their birthday only at SM Supermalls!


SM implements strict #SafeMallingAtSM protocols nationwide and offers an equally convenient online shopping option with the SM Malls Online app on Google Play or App Store. For more information, visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.

5 Ways To Celebrate Your Newborn’s Homecoming Day

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The birth of a baby is a remarkable time for the whole family. And the day you bring the newborn to their home should be marked with a warm welcome celebration. Whether you're planning to have a grand party or just a small get-together, there are many ways to celebrate your joy. One of the ways to celebrate a baby's arrival is by displaying welcome home baby signs. If you have no clue how to start designing or choosing your custom yard sign for the occasion, here are some themes to take inspiration from.


Cute and Simple
If you're looking for a simple and heartfelt sign to congratulate the parents on the baby's homecoming, choosing cute and simple signs can be the most ideal. You could also choose to put a customized message on the sign instead of the usual 'Welcome Back' phrase.

Depending on whether the baby is a boy or a girl, you could also use appropriate color schemes to make the sign look personalized for the baby and parents. Ensure that it's surrounded by balloons to make it look super cute!

Extravagant Signs
If extravagance and over-the-top designs are your styles, then go all the way out with the colors and fonts. When you can't contain your happiness and excitement about having a baby in the house, choose to celebrate it lavishly by getting numerous welcome home baby signs and displaying them everywhere. 

You could choose to make one giant yard sign so that even people at the far end of your neighborhood will be able to see it. To make it seem extravagant, consider adding as much bling and sparkle to it as you can.

Sophisticated and Chic
Not everyone is a big fan of over-the-top designs that engulf their whole property. When you're looking for a modest but fun way of showing your excitement about having a baby in the house, choosing sophisticated signs is ideal.

When choosing a design for your sign, ensure that it doesn't have too many bright or neon colors. This will dismiss the elegance of the theme. It would be best to consider cursive or flowy letter fonts to make the whole sign look more classic and chic. Moreover, you should avoid sparkly letters or confetti around the sign to ensure that it remains minimalist but gets the message across.

Based On A Theme
If you're confused about what type of design or personalization would be appropriate for a baby's homecoming, choosing a theme is an easy way to prepare a sign, especially if you're short on time.

You could choose a theme based on the design of the baby's nursery or by using a kid's movie as a reference. Getting a 'Finding Nemo' or 'Lion King' inspired sign is a sure way to please everyone while conveying the message.

With Additional Decorations
Sometimes, just getting a sign isn't enough. Consider getting additional decorations alongside your welcome home yard sign when you're looking to do more with less. These additional decorations could consist of:
  • Balloons
  • Confetti
  • Banners
  • Lights
Depending on your requirements, you could customize these props after getting the sign delivered.

A yard sign is a perfect celebratory decoration when you're looking to welcome a baby with style and flair. Be a part of the happy moments of your loved ones and show them how much you appreciate them for being in your life.

Live Safe with Defensil Isopropyl Alcohol

*Defensil 70% Isopropyl Alcohol was tested against Staphylococcus aureus, Salmonella typhimurium, Escherichia coli or E. coli, and Candida albicans




Defensil Isopropyl Alcohol encourages Filipinos to live safe with many establishments slowly re-opening and allowing people to resume their pre-pandemic lifestyles.


With the nationwide vaccination program in full force, Filipinos can slowly enjoy various activities such as more dining options as well as doing physical activities by going to the gym. However, health experts continue to remind everyone to not let their guards down even as we gradually go back to normal.


As there are reports of new and potentially more contagious variants, everyone must remain vigilant through following established health protocols and getting vaccinated so we can all continue to live safe and prevent the cases from surging again.


That’s why when we do essential errands such as buying groceries, exercising outdoors, or simply going outside, disinfecting your hands and any surface you interact with goes a long way to ensure living safely for you and your family.


One way to prevent the spread of the virus is by always carrying a trusted rubbing alcohol brand that contains at least 70& alcohol solutions whenever you go outdoors.


Defensil 70% Solution Isopropyl Alcohol, the alcohol recommended by the Philippine Society for Microbiology (PSM), can kill 99.9% of common germs and bacteria starts to kill them on contact so that you can safely do the activities you love wherever you are. Defensil also provides up to 12 hours of protection upon constant use so that you are protected and do activities with ease.


Skin dryness from too frequent sanitizing will also not be a worry as Defensil has moisturizing properties and is hypoallergenic, giving you one less thing to worry about when going indoors.


"We are 100% behind the government in their efforts to prevent further spread of the virus. Defensil encourages everyone to remain vigilant now more than ever and do our part in this fight towards eventually resuming our normal way of life by adhering to social Distancing and sanitation protocols, especially when doing essential errands outdoors," shared Nikko Cruz, Brand Manager of Defensil Isopropyl Alcohol.
Since nowadays, I buy most of our stuff online I make sure that before I opened the packages, I sanitized them with Defensil. I really like it, this alcohol is not drying and kids love the smell too! I make to point that I have Defensil alcohol in our home and of course when going out.

For more information on how to stay protected, you may visit Defensil Isopropyl Alcohol’s Facebook page at facebook.com/defensil.philippines.