During the next months, More Than twenty global brands will be launching their latest toy collections in SM City North Edsa.EVERYDAY IS PLAYDAY had a HUGE comeback as SM North Edsa, Along with 17 other malls celebrate all play, all fun, all day for kids and the whole family.
This year's campaign is set to be much bigger and stronger with the growing partnership with SONY PLAYSTATION, That will bring fun and exciting technology in days of play.Also the FUJIFILM, PAYMAYA, and GLOBE GCASH.











