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SM Prime explores potential partnership with Japanese firm for waste-to-fuel solutions

Leading real estate developer in Southeast Asia, SM Prime Holdings, Inc. (SM Prime) recently signed a memorandum of understanding with Japan’s GUUN Co. Ltd. to explore a potential partnership to implement waste management solutions by recycling waste paper and plastics as an alternative source of energy called ‘fluff fuel’.

IN PHOTO (Left to right): SM Supermalls Vice President Liza Silerio, SM Prime Chairman of the Executive Committee Hans T. Sy, GUUN Chief Executive Officer Shinji Fujieda, GUUN Philippine Branch Senior Managing Director and General Manager Takeshi Konishi

Fluff Fuels are one type of RDF (Refuse Derived Fuel) which are produced from shredded and compressed plastics, papers, and fibers. These are used as fuels in cement manufacturing, paper mill companies, or power companies in Japan.

SM Prime Chairman of the Executive Committee Hans T. Sy is positive that a partnership with GUUN will contribute to the waste reduction goals of the country. “Today, Japan’s waste management and recycling technology is among the most advanced in the world,” he said. “There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUUN as among leaders in solving environmental issues in the Philippines.”

GUUN Co., Ltd., founded in March 2001 and headquartered in Yokohama City, Japan, piloted the production of fluff fuel from plastic waste in Inayawan, Cebu in 2014 and recently inaugurated its P200-million, 2,400-square meter waste recycling plant in Tayud, Consolacion, Cebu. 

Since then, Japan’s Ministry of the Environment has adopted GUUN’s waste-to-fuel technology as a model for advanced low-carbon technology innovation for further deployment in developing countries.

“This will be a milestone partnership for us,” GUNN Chief Executive Officer Shinji Fujieda said after the signing ceremony. "I understand very much how important waste management is for SM and for the Philippines and we look forward to more projects we can do with the properties of SM Prime.”

SM Prime’s initiatives for waste management include waste reduction and effective waste collection and segregation. Over the years, it has implemented programs such as Trash to Cash, Plastic Waste Collection, and E-Waste Collection that have contributed to reducing the total solid waste generation across its real estate portfolio. 


Through its pioneering Trash to Cash recycling market, SM Prime has collected and recycled 1.4M kg of plastics, paper, metals, and others in 2022. “We have saved 16,766 trees from the 986,222 kg of paper recycled,” SM Prime disclosed in its 2022 Integrated Report to shareholders. 


Meanwhile, SM’s Plastic Waste Collection program, a partnership with the Plastic Credit Exchange that was launched in February 2021, has accumulated 42,541kg of plastic waste from 14 mall sites. Also present in all its 83 SM Supermalls is the E-Waste Collection program for the responsible disposal of WEEE (Waste from Electrical and Electronic Equipment). This drive has helped process close to 7,000 kilograms of e-waste.


Water Sustainability: Leading the Change at SM Supermalls

The ripple effect of the water crisis has reached every part of the globe. According to the World Wildlife Fund, some 1.1 billion people worldwide lack access to water, and a total of 2.7 billion find water scarce for at least one month of the year. Worst, two-thirds of the global population may face water shortages by 2025 and ecosystems will suffer.

As the gravity of these issues becomes increasingly apparent, several countries have taken significant steps to forge a more sustainable future for the Earth. Noteworthy examples include Singapore's water management plan and The Netherlands' intricate conservation practices.

Singapore’s Desalination Plant
Source: https://www.pub.gov.sg/watersupply/fournationaltaps/desalinatedwater


The Delta Works in The Netherlands was built by Rijkswaterstaat to protect the country against flooding from the North Sea.
Source: https://www.water-technology.net/projects/delta-works-flood-netherlands/


Inspiration for the Philippines
In the Philippines, a multifaceted approach has also been embraced by the public and private sectors in safeguarding and managing water resources. SM Supermalls are at the forefront of the conservation and management of water resources in its mall facilities. Its endeavors form the foundation of a more sustainable and water-secure future that the company has long been advocating.

SM's Vision: Greening the Future
SM has been recycling water since the 1990s, treating an average of 1 billion gallons of water annually in recent years, equivalent to 1,600 Olympic-sized swimming pools. In line with the SM Green Movement, SM has been continuously working towards responsible consumption and water conservation in its properties.

To illustrate, the SM Supermalls’ comfort rooms have smart fixtures to manage water flow. There are also signages in the mall that advocate wise water use. Wastewater is channeled to the malls’ sewage treatment plants that recycle an estimated total of 4 million cubic meters of water, lessening their dependence on freshwater sources for non-potable uses. SM did this even before the measure was required by way of the Clean Water Act in 2004.

SM Mall of Asia has been involved in various sustainability and environmental initiatives, including water recycling among others.

SM Supermalls utilizes recycled wastewater from the mall for irrigating its gardens.

SM Malls have “Save Water” signages that typically aim to create awareness about water conservation and inspire people to take simple actions to reduce their water consumption

Recently, SM took a step further in resource management by launching the first-ever water filtration system at SM City Baguio. This facility can turn collected rainwater into potable water for mall tenant use such as washing and cooking as well as dishwashing and handwashing, allowing the mall to further lessen its dependence on the freshwater supply of the Baguio community.

SM took a step further in resource management by launching the first-ever water filtration system at SM City Baguio.

 
The Rainwater Treatment Facility at SM City Baguio Baguio City Mayor Benjamin Magalong (right) samples the potable water from the SM Baguio rainwater treatment facility with SM SVP for Marketing Joaquin San Agustin (left) and SM VP for Corporate Compliance Engr. Liza Silerio (center).

SM's dedication aligns with the world’s environmental sustainability and climate action goals. Rainwater catchment basins in flood-prone areas and the rainwater filtration in SM Baguio further exemplify this commitment. These significant efforts underscore the ongoing need for sustainable practices and policies.


A Brighter Future Ahead
The journey towards sustainable water management is ongoing. SM Supermalls, through its initiatives, paves the way for a greener, more secure future.

SM Scholars Aspire to Share the Gift of Education

New SM scholars recently joined the contract signing event in Pasay.

"I desire to become an educator not just to fulfill a dream but also to be a blessing to the next generation."

These inspiring words come from 18-year-old Princess Eunice Motel, an SM scholar currently pursuing her education at the Philippine Normal University. She is one of two children of Hildajane, an on-call factory re-packer, and Richard, a set man, hailing from Caloocan City.

Princess' dream of becoming a teacher has been a lifelong aspiration, deeply rooted in her heart and mind since her childhood. This calling became even more pronounced when she embraced her Christian faith.

SM Scholar and aspiring educator Princess Eunice Motel



"My unwavering commitment to becoming a teacher is directly inspired by the Kidz Life Ministry, a cherished initiative of our church dedicated to teaching children about God's word. I aspire to be a vessel for sharing knowledge, instilling hope, and nurturing a brighter future for the next generation," she said.

To pursue her dreams, Princess has chosen to pursue a Bachelor's degree in Secondary Education at the Philippine Normal University, her dream institution. "PNU is renowned for its ability to nurture exceptional teachers," she remarked. "As I aspire to become an educator, I also strive for greatness and excellence, and there's no better place to achieve that than at PNU."

Following in her mother's footsteps, Jhona Bolinas is pursuing a Bachelor of Science in Education with English as her major. Born in Baliuag, Bulacan, she passed entrance exams at other universities but opted to enroll at the Pamantasan ng Lungsod ng Valenzuela due to its proximity to her family.

Despite considering other career paths, Jhona opted for education, drawing inspiration from her mother, who is also an educator. "Watching, observing, and listening to her, I learned the basics," she shared. Driven by her love for reading and writing, she also chose to specialize in English.

When asked if she plans to work abroad after graduation, Jhona keeps her options open, recognizing it as a once-in-a-lifetime opportunity. "But right now, I want to ensure that my mother enjoys a good life before making such a significant decision," she explained.

Another aspiring educator is Krissa May Oquindo. Her father, a cable technician, is the family's sole breadwinner while her mother dedicates her time to caring for the family. Krissa completed her senior high school education at the Universidad de Manila. She applied to four State universities and ultimately chose to enroll at the Polytechnic University of the Philippines (PUP), known for producing graduates highly sought after by employers, as per a recent survey.

 SM scholar Krissa May Oquindo (right) aspires to be a teacher for her family and community.


When asked about her motivation to become a teacher, Krissa responded, "Being an educator has always been my passion. From the moment I set foot on a school campus, the idea of standing in front of students and sharing knowledge excites me." She has selected Science as her major to deepen her understanding of the subject and to enlighten others about it.

Krissa has no plans to teach abroad. She believes that while there is demand for teachers overseas, the same holds true in the Philippines: "My passion for teaching is rooted in caring for the next generation, especially for the youth of our country."

Through the years, the SM college scholarship program has empowered 3,791 graduates who have enrolled in over 120 partner colleges and universities across the nation. These scholars enjoy full tuition benefits, monthly allowances, part-time work opportunities during semestral and Christmas breaks, job offers from the SM Group upon graduation, and engaging activities and enrichment programs.

Additionally, SM's tech-voc scholarship program has produced 4,669 graduates, further contributing to the development of skilled professionals in various fields.

SM group turns over 104th school building

SM scholars from Roxas City volunteer to clean the new school building ahead of its turnover.



In time for the school year opening, SM Prime through SM Foundation turned over a fully furnished two-storey building to the President Manuel Roxas Memorial Integrated School-South in Roxas City, Western Visayas.

The 104th school building made through the collaboration is built in accordance with specifications set by the Department of Education (DepEd). It holds four classrooms, each furnished with desks, chairs for left-handed students, and toilets per classroom, including a unique bathroom for PWDs on the ground floor.

It also includes concave blackboards, electric fans, and LED lighting. Emergency lights were installed in the stairways for emergency preparedness.

Supporting DepEd’s commitment to ensure that learners have access to water for hygiene and sanitation, the SM Foundation installed a handwashing facility along with liquid soap for the community’s use.

To further assist, the SM group will help with the school's maintenance and upkeep.


SMFI School Building head, Juris Soliman (center) leads the preparation if the school building turnover.


It was earlier announced by DepEd that roughly 21 million students enrolled this school year 2023-2024. Amidst this, the agency reported that only over 100,000 out of the more than 300,000 school buildings are in good condition.

Believing in the power of education in uplifting communities, SM Foundation has been an active member of DepEd’s Adopt-a-School Program since 2002, turning over more than 100 school buildings to grassroots communities nationwide. The said program intends to address overcrowding in schools and provide an environment conducive for learning.

Make the Best School Year Possible with Home Credit’s Sulit Study Laptops, Tablets



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To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in the Marketplace.