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SM Supermalls welcomes you into a new era of change



The honest truth: No one came out of the COVID-19 pandemic in quite the same way. The pandemic was an isolating period of self-discovery, emotional growth, and life-altering realizations. It changed people, and in the process, it shaped the way so many of us view ourselves and the world around us.
Because of this, consumer tastes and behaviors have shifted. Where in a pre-pandemic world, people often spent on luxuries and experiences that allowed them to celebrate their accomplishments, studies show that consumers now want a different experience, one that is kinder and more embracing of the changes that each individual had gone through in the past 2 years. People are now prioritizing their personal wellness and supporting products and services that champion growth.

As consumer tastes have shifted, brands are starting to adapt to these changes. And true to its foundational commitment to make people happy, SM is ready with a host of new offerings as the entire brand is poised for a refresh this year.


“The history of SM Supermalls is one that has been built on innovation and change to serve the needs of millions of Filipinos,” says SM Supermalls President, Steven Tan. “We’ve been with our customers through their every milestone for almost four decades. And we are committed to always changing, always growing with our customers in the years and decades to come.”

SM Supermalls: Welcoming Every Change in You
SM continues to stay true to its mission to provide Filipino families with a fun and engaging in-mall experience so they can go home with a smile on their faces.
There will always be a plethora of experiences for each person who comes through SM’s doors. This is true for the various personalities that emerged during the pandemic; from eco-warriors and Plantitas to health buffs and sports personalities who embraced biking, healthy eating, and home gyms, and bakers and homemakers who turned their passion projects into small businesses.

 

“I believe that now more than ever, it is important to recognize the new changes to our world,” adds SM Supermalls President Steven Tan. “And people are continuing to grow as they invest in experiences that uplift their lives.”

Ushering the Future with the Transformation of SM Supermalls
In the next few months, Filipinos across Luzon, Visayas, and Mindanao will get to experience the wellness-oriented and sustainability-driven transformation of SM Supermalls with a host of new and exciting activities. These include paw parks for pet moms and dads, al fresco dining areas for hangout groups, plant hubs for eco-enthusiasts, bike facilities for the growing cycling community, co-working spaces, experiential retail, blockbuster, and larger-than-life cinema escapades and so much more.

  

 

  

Mall of Asia (MOA) Complex: A sterling landmark of disaster resilience

We all know that the SM Mall of Asia (MOA) is a popular destination for unforgettable gastronomic and recreational experiences, but did you know that the 67-hectare Mall of Asia Complex where MOA stands is engineered to withstand disasters caused by natural hazards?


The foundation of the Mall of Asia Complex was built to be safe and secure because SM Prime Holdings, Inc., one of Southeast Asia’s largest integrated property developers incorporates disaster resiliency measures in every project, with the MOA Complex as one of its biggest investments.

SM Prime collaborated with a team of local and international experts to ensure the feasibility of both water and land before the MOA complex was built and once finalized, Belgium’s renowned coastal development construction company, Jan de Nul, developed it from the ground up.

The reputable Jan de Nul made sure the terrain was stable and the complex’s roads were made resistant to earthquakes and erosion, in accordance with the National Structural Code of the Philippines and approved by both the Philippine Reclamation Authority and the National Government.

Three important disaster resiliency features were used in protecting the Complex and the coastal community of Pasay from tides and waves: One, a three-kilometer seawall built to stand against liquefaction; two, a meter-high inverted wave return to serve as a defense against high waves; and three, a drainage channel to prevent floods during storm surges. This was put to test when Typhoon Pedring hit in 2011, and the Mall of Asia Complex was spared from destructive waves and flooding that submerged many other surrounding establishments.

SM Supermalls joins the Metaverse with an AweSM SuperKids Zone in Roblox!

Get ready for an aweSM summer as SM Supermalls gives kids a glimpse into the future with a brand-new virtual entertainment zone in the Metaverse where they can immerse themselves in the biggest gaming and social experience platform for kids, Roblox!

This new aweSM space by SM Supermalls is now open for super kids to safely explore, play, and meet with friends.



With restrictions easing up, SM Supermalls wanted to bring the excitement of going back to the malls
online through a virtual space in the metaverse gaming platform, Roblox – the most popular gaming
app for Filipino children. Roblox serves as an avenue for kids to express themselves through custom
avatars, while also serving as a safe place for kids to reconnect with their friends digitally in over 4 million different worlds!

SM Supermalls partnered with SVEN The Digital 1st Agency, as its metaverse partner, to become the first mall chain in the Philippines to enter the metaverse. With this simulated digital reality, kids can reimagine the mall experience in a way that they will appreciate and enjoy – a safe but free-to-play space with no rules and no limits:

From SM Foundation scholar to SM Prime accounting manager

The Relentless Rizaly


Twenty years ago, high school student Rizaly Lim and her four siblings would watch in awe every time they passed by the construction of the first SM City in her hometown Sta. Rosa, Laguna.  All five children, packed in the tricycle their father rides for a living, were all excitedly looking forward to happy family weekends they would be spending at the huge mall.


Today, after graduating Summa Cum Laude through a scholarship from SM Foundation, Rizaly is now a Certified Public Accountant (CPA) working as Accounting Manager for the head office of SM Prime Holdings, a leading property developer in the Philippines and Southeast Asia. 


From SM Foundation scholar to SM Prime accounting manager

At a young age, Rizaly was headstrong about getting her family out of poverty. She shares, “My father was the only one who worked for our family, and because we were a large family, his daily earnings as a tricycle driver were never enough.”


Rizaly finished high school at the Balibago National High School as class valedictorian in 2005 and was already sending applications for other college scholarships when her teacher asked the top 10 students to go to SM City Sta. Rosa for an interview with SM Foundation.


Sa umpisa, hindi po ako naniwala kasi bago pa lang sa amin noon ang SM City Sta. Rosa,” she recalls. She proceeded of course, driven by the one goal of finishing college and helping her family. “Gusto ko rin po makapag-aral at makapagtapos noon. Maka-work at makatulong sa family.”


A few exams and interviews later, SM Foundation, Inc. (SMFI) went to visit her and her family at home to inform them that she will be receiving a full scholarship with a monthly allowance until she finishes her course.


In 2010, Rizaly graduated summa cum laude with a Bachelor of Science Degree in Accountancy. She went on to pass the Philippine CPA Board Exams on the first try in October 2010. The assistance of SMFI, she said, went beyond tuition and allowances. “With full scholarship grants and monthly allowances, as well as the opportunity to work at SM Store during our summer and Christmas vacations, the SMFI scholarship has enabled me to help my family financially.”


“I am the master of my fate”

While other parents were buying their college kids the latest Nokia phone back in the summers of 2000’s, Rizaly’s father gave her and her siblings weekly assignments to accomplish during the summer vacation. “Our late father instilled in us the love of reading and the value of studying,” she shared. “During summer, he would assign us English words and their meanings to memorize and asked us to recite these to him.“ 


Then there's the memorization of motivational poems and speeches, one of which stuck with her for life: “It matters not how strait the gate, how charged with punishments the scroll, I am the master of my fate, I am the captain of my soul.” She shared that this last stanza of “Invictus” by W.E. Henley had kept her motivated to look past the limitations of her circumstances and focus on her personal goals.



Career at SM

SM Foundation was established in 1983 by Henry Sy, Sr., and Felicidad T. Sy as the heart of the SM group. It has established programs that are focused on nurturing and caring for underserved communities where SM is present. It supports and empowers host communities through education, healthcare, shelter, disaster response, sustainable agriculture, and care for persons with special needs.

Watch now! See how #TeamGalaxy DonBelle is doing awesome with their new Galaxy A Series devices




Samsung Galaxy A Series brand ambassadors Donny Pangilinan and Belle Mariano, known as DonBelle, have finally revealed what they're up to with the official launch of their newest video featuring the new Galaxy A Series. Excellent is what they’re doing as they highlight how incredible life can be when you're doing what you love, especially with the new Galaxy A33, A53, and A73 5G.

Samsung’s latest video features #TeamGalaxy DonBelle as they showcase how the new Galaxy A Series amplifies their winning moments in gaming and content creation. The Samsung Galaxy A33, A53, and A73 5G are great for gamers and creators who want to explore new things, be in control of their passions, and achieve an excellent endgame that allows them to live the life they've always desired.

With the device’s Ultrafast 5G Performance and Snapdragon 778G 5G Processor on the Galaxy A73 5G, DonBelle showcases its gaming prowess, resulting in the fastest and smoothest gameplay possible. The video also demonstrates how nothing can stop the fun—not even a splash of water—with the Galaxy A Series smartphones’ IP67 Water and Dust Resistance rating.

DonBelle's time together is made even more delightful by the Galaxy A73 5G's 32MP front camera and 108MP OIS Quad Camera, which allow them to capture and create incredible moments that are crisp, vivid, and crystal clear.