The Curious Mom

SM Prime Holdings, Inc. (SM Prime), a leading integrated property developer in Southeast Asia, has prioritized water conservation and management since the early 1990s—long before water stress and its link to climate change became widely recognized.

Through Water for Tomorrow, SM Prime’s water stewardship campaign, the company actively integrates climate resilience into its developments, ensuring responsible resource management while supporting the well-being of the communities it serves.

Sustainable water management

Water conservation measures and efficient management systems are embedded in SM Prime’s building operations. The company invests heavily in sustainable water management technologies to reduce freshwater use and the demand for municipal water supply. It has identified practical water usage and innovations to address the growing concern of water security. 

In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled. 

On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air conditioning towers.  Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption. 

These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex. 

As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home. 

Protecting water resources 

SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.” 

Halfway around the globe, glaciers play a critical role in the global water cycle.  Glacial ice is the largest reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.

Recognizing these challenges and the need for a reliable water supply, SM Prime continues to integrate water-efficient systems in its property developments. This helps create public awareness and encourages responsible water use among mallgoers, tenants, employees, and communities. In 2023, SM Supermalls’ SM City Baguio rainwater treatment facility (RTF) was launched to help reduce dependence on freshwater sources. It has treated 17,000 cubic meters of rainwater into potable water and continues to operate and serve its host community. 

SM Prime’s Water for Tomorrow program plays a key role in SM Prime’s sustainability strategy, along with Net Zero by 2040 and a Waste-Free Future. 

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said Hans T. Sy, SM Prime Executive Committee Chairman.

“Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations,” he added. 

SM City Baguio’s rainwater treatment facility (RTF) utilizes a rigorous six-step treatment process with real-time monitoring to ensure processed water meets potability requirements, and its service to the community was recognized at the 2024 Asia Pacific Tambuli Awards.

Headquarters to some of the largest Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) brand names, the Three E-com Center at the Mall of Asia Complex efficiently operates its sewage treatment plant to collect, treat, and remove contaminants from wastewater, making it safe to discharge to the surrounding environment.

Pico Sands Hotel has reduced water consumption by advocating towel and linen reuse, inviting guests to join its sustainability journey and conserve water.

Hamilo Coast’s desalination plant provides sustainable water to its community, serving residences, hotels, staff housing, and offices since 2010.

SM Development Corporation (SMDC)’s Sea and Shore Residences donate their treated wastewater to green the landscape of the Estates in Mall of Asia Complex.

In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

A symbol of innovation and perseverance

The MSME Champions' Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector. 

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea 

Honoring the 2024 Presidential Awardees

Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

SM Supermalls' commitment to MSME growth

SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility. 

With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions' Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.

For MSMEs who wish to join the program, visit msme.smsupermalls.com.

The irresistible aroma of freshly baked dough, the rich tang of slow-simmered tomato sauce, and the creamy indulgence of delicate milky mozzarella–all coming together in perfect harmony. This is the unmistakable experience of Rossopomodoro–, the largest pizza chain in Italy, now officially landing in the Philippines, with its first-ever branch in Asia at SM Mall of Asia.

As the Home of Firsts, SM Supermalls continues to open new experiences for Filipinos, bringing them closer to world-class dining experiences, and Rossopomodoro is the latest proof of that commitment.

With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza. 

A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias. 

Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions."

Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.

With more international brands arriving soon, SM remains the country’s top destination for discovering world-class dining experiences. Because at SM, the best flavors from around the world aren’t just out there—they’re already here, waiting to be savored.

Visit Rossopomodoro at Level 1, North Entertainment Mall in SM Mall of Asia and enjoy a true taste of Naples. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

🌸✨ Vibrant colors, joyful smiles, and cultural pride! 🎉 The Panagbenga 2025 celebration comes alive with stunning performances, festive outfits, and creative floral displays. #ColorsInBloomAtSM 🌺🌻  

This year’s Panagbenga has been nothing short of a color spectacle showcasing Baguio’s arts and culture. 

One striking piece is a dynamic lightning bolt, expertly crafted from brilliant yellow and blue tile fragments. This work honors Baguio photographer and artist Kidlat de Guia, who passed away in Madrid, Spain.

An onlooker admires the captivating pieces at The Mighty Bhutens Art Exhibit, a key highlight of the event that brings the spirit of the Cordilleras to life.

A key highlight of the event, The Mighty Bhutens Art Exhibit, brings the spirit of the Cordilleras to life through its artistry. This display features works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively known as The Mighty Bhutens. Their pieces, inspired by National Artist Kidlat Tahimik, reflect a spontaneous, playful approach that remains true to the rich heritage of the region.

Savor the flavors of Panagbenga 2025 at the Food Truck Fest! 🍔🌮 A must-visit for foodies, this vibrant gathering showcases mouthwatering delights from local MSMEs, bringing together great food, good vibes, and a feast for the senses! 🌟🚚 #Panagbenga2025

Discover unique handcrafted treasures at the Food & Crafts Fair! From artisanal accessories to local delicacies, it's the perfect place to find one-of-a-kind pasalubong. 

The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs.

Painting Panagbenga memories together! Families join in the colorful fun at Family Art Day, celebrating the festival’s vibrant spirit through creativity and laughter. #Panagbenga2025  #ColorsInBloomAtSM

The Painting Competition at Panagbenga 2025 brings artists together to capture the beauty and spirit of the festival on canvas.

The Panagbenga Festival at the mall was bursting with creativity as participants of all ages embraced the artistic spirit! From vibrant paintings to hands-on family fun, the art activities brought inspiration and color to the celebration. 🎨✨ 

The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspiration from the scenic Sky Terrace view during the Painting Competition.

Bringing the Panagbenga 2025 festival spirit to life, cultural performers from various local groups fill the mall with energy, rhythm, and tradition—celebrating the heritage of the Cordilleras in a vibrant display of music and dance.

The shoppers enjoy the Panagbenga spirit and festive atmosphere enriched by music and cultural performances from groups such as Day Eng Cultural Group, University of Baguio BIBAK Ubbun Kaafuan, Paggawisan Tako Am-In from the University of the Philippines-Baguio and Gawis Culture and Arts Ensemble. 

A tail-wagging good time! Pawstival brings together pet lovers and their furry friends for a day filled with fun, games, and adorable moments.

Fur-parents and their beloved companions struts their super style in a fun-filled costume contest. The Pet Pawstival kicked off with a paw-some day of bonding and laughter, creating unforgettable memories for both pets and their devoted owners.

Guided by skilled artisans, participants discover the beauty of traditional weaving—one thread at a time.

The weaving workshop, led by master weaver Cathy Ekid from Bontoc, shares her expertise in backstrap weaving. With the assistance of the Pasakalye Group of Artists, mall-goers try their hand at this traditional craft, contributing to the preservation of the art of weaving.

Art that speaks to the soul—visitors find inspiration and meaning in every masterpiece at ‘Hiraya: Dreams in Bloom.

Hiraya: Dreams in Bloom showcased a heartfelt collection of artworks that captured dreams and aspirations through the enchanting beauty of flowers. Featuring over 60 pieces from 48 artists, the exhibit highlighted the incredible talent of prominent Pasakalye artists, blending tradition and creativity in a captivating visual storytelling.

From loom to runway—celebrating the craftsmanship of our local weavers in the Blooming Weaves fashion show and Exhibit.

Blooming Weaves celebrated Cordillera’s rich weaving traditions through a stunning fashion show and exhibit. Featuring the Fashion Designers Alliance Cordillera, the event blended traditional fabrics with modern, eco-conscious designs. Visitors admired intricate handwoven masterpieces, showcasing techniques like backstrap weaving, pedal loom weaving, and ikat dyeing—each a testament to indigenous artistry.

Photo Caption: A feast for the senses! Fireworks, glowing lights, and dreamy floral décor come together to create a truly enchanting atmosphere.

Spectacular fireworks, vibrant floral displays featuring a dynamic blend of pastel floral designs, and striking gobo and light installations throughout the mall further enhanced the Panagbenga celebrations.

Photo Caption: A masterpiece of artistry and agriculture! This year's float parade was a spectacular tribute to the beauty of harvest season.

On February 23, residents and visitors eagerly gathered to witness the highly anticipated Grand Float Parade, featuring 44 beautifully decorated floats that captivated the crowd.

As a hall-of-famer, SM City Baguio presented a non-competing entry, bringing this year’s festival theme, "Blossoms Beyond Boundaries," to life with a stunning design inspired by a cornucopia of bountiful harvests.

SM City Bataan and its 4,060-piece solar photovoltaic (PV) panels have a peak capacity of 2,376,000 kW.

As the world continues to grapple with depleting resources, the need for renewable energy has never been more urgent. Malls, as significant energy consumers, have a unique opportunity to lead the charge towards a greener, more sustainable future by adopting renewable energy solutions that can significantly reduce their environmental impact.

Understanding this, SM has been continuously ramping up its renewable energy initiatives by adopting solutions that lower its carbon footprint. One such solution is the adoption of solar photovoltaic (PV) systems, which provide clean and renewable energy by converting sunlight directly into electricity. This allows SM to reduce its reliance on fossil fuels, lower energy costs, and contribute to a greener environment.

Expanding solar power across SM malls

As of February 2025, SM is nearing full operations for the solar PV systems installed in 45 of its properties across the country, with more slated for retrofitting soon.

SM’s use of solar PV systems is just one of the many ways the company has been taking a more sustainable approach to energy use while supporting the country in achieving its sustainability goals. Its efforts continue to be recognized by reputable institutions both locally and internationally. 

Industry recognition for SM's sustainability efforts

For instance, SM’s flagship mall, SM Mall of Asia, was recognized at the 2024 Energy Efficiency Excellence Awards and Sustainable Energy Awards organized by the Department of Energy (DOE). It won the Sustainable Energy Award for a Private Institution for its solar PV system, which is capable of generating 2.7-megawatts (MW) of peak energy---enough to power 1,790 households for an entire year. 

Meanwhile, SM City Butuan was recognized under the New and Existing Building category at the Association of Southeast Asian Nations (ASEAN) Energy Awards 2024 Best Practices Competition for Energy-Efficient Buildings. Endorsed by the DOE to represent the Philippines, the mall was honored for advancing energy efficiency and conservation (EEC) innovations in its design and operations.

Supporting the DOE's Renewable Energy Roadmap

Alongside its efforts to integrate renewable energy sources into its operations, SM is also committed to supporting the DOE in achieving its targets under the Renewable Energy Roadmap 2017-2040, particularly its goal to increase the country's renewable energy installed capacity to at least 20,000 MW by 2040.

SM City Tanza is one of the 45 SM malls with solar photovoltaic (PV) panels, numbering 2,286 units, which will produce 1,257.30 kW peak solar power.

Public-Private Partnerships for a sustainable future

SM collaborates with partner solar PV system providers under the Energy Regulatory Commission (ERC) Distributed Energy Resources program. These service contracts define the conditions of the partnership, project timelines, and the assigned malls for each provider, aligning with SM's adoption of renewable energy.

"At SM, sustainability is a commitment. Our growing solar portfolio demonstrates our dedication to a greener future for the Philippines, in partnership with the DOE and our valued partners," shared SM Supermalls Vice President for Corporate Compliance Group Engr. Liza Silerio.

 “Together, we’re not just generating cost savings – we’re shaping a more sustainable future by supporting long-term environmental goals of our partners while contributing to the Philippines’ green transition,” said Green Heat Corporation Director Glenn Tong. Green Heat is one of SM’s solar PV system providers.

SM City Butuan with its solar photovoltaic (PV) panels. 

A model for sustainable development

Beyond its environmental and economic benefits, SM’s implementation of solar PV systems serves as a progressive model for public-private partnerships (PPPs). By collaborating with the DOE, SM gains access to technical expertise and financial incentives while helping the country meet its sustainability goals. This approach promotes innovation, creates jobs, and sets a precedent for other commercial establishments to follow.

DOE's support for sustainable energy development

“The DOE has implemented sustainable energy development strategies and institutionalized national and local capabilities, and we are heartened by the strong support we have received from both the private and public sectors,” said DOE Undersecretary Rowena Cristina Guevara in her opening address at the Sustainable Energy Awards. 

To learn more about SM’s various sustainability initiatives, visit www.smsupermalls.com/smcares.