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Explore the New Wave of Shopping and Dining at SM North EDSA: New on The Block and Beyond


SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha's first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.


The Block: A Hub of Exciting New Stores


Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.



Tonkotsu Kazan (The Block, Ground Floor)

Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.


Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality. 



Bebang Halo-Halo (The Block, Ground Floor)

Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.


Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!



Fully Booked x Kinokuniya (The Block, 5th Floor)

A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.


From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.



Gashapon Bandai (The Block, 5th Floor)

Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.


It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike. 



Co. The Collectible Store (The Block, 5th Floor)

Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.


Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet. 



Underwater Adventure (The Block, 5th Floor)

Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.


Beyond The Block: New Experiences Across the Mall



Milksha (City Center, 2nd Floor)

Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks - goodness in every cup.



Aquaflask Design Lab (City Center, 2nd Floor)

The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials. 



Dr. Martens (The Annex, 2nd Floor)

Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out. 


From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.




Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)

Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.


Coming Soon



While many new stores are already open, there’s more to look forward to in the coming months:

  • Stuff'd: An exciting new spot for kebabs, burritos, and quesadillas.

  • All Aboard: A whimsical destination set to open its doors.

  • KKV: Offering a vibrant mix of trendy lifestyle essentials.


With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!


For updates and more information, visit www.smsupermalls.com or follow @smsupermalls on social media.


Over 230,000 families enjoy Disney On Ice at the SM Mall of Asia Arena

The SM Mall of Asia (MOA) Arena welcomed over 230,000 families during the successful run of Disney On Ice presents Find Your Hero from December 21 to January 5. It was a feast of colorful outfits, collectible merchandise, pure fun, and unforgettable memories created to last a lifetime.


The enchanting characters of Encanto bring magic to life during Disney On Ice presents Find Your Hero at the SM Mall of Asia Arena.


The Tangled protagonists captivate the crowd with their charm.


A magical performance of Beauty and the Beast characters during Disney on Ice at SM Mall of Asia Arena, bringing the beloved tale to life on the ice.


Celebrities spotted at Disney On Ice

A dozen well-known personalities, celebrities, and influencers showed their support for this beloved Filipino holiday tradition, including notable celebrity kids who joined the much-anticipated family event.


In the photo: Anne Curtis (second from left), Erwan Heussaff, daughter Dahlia, and Solenn Heussaff


BINI members Maloi and Jhoanna 


Toni Gonzaga (right) with husband Paul Soriano and children Seve (2nd from right) and Polly


Jennylyn Mercado (right) with her husband, Dennis Trillo, and their daughter, Dylan.


Luis Manzano, Jessy Mendiola, and daughter Rosie (left)


Iya Villania (left), Drew Arellano (right), and their kids


Carlos Yulo (right) and Chloe San Jose


Pauleen Luna-Sotto (center) with her daughters, Mochi and Tali.

Belle Mariano (second from right) and her family.

Disney On Ice returns with Magic in the Stars

The SM MOA Arena is excited to announce the arrival of Disney On Ice presents Magic in the Stars! This show will be packed with your favorite classic and modern Disney tales, so don't miss it!


Witness the return of Jasmine and Aladdin's unforgettable aerial stunts. Join Moana and Maui on a fun adventure. Sing and dance along with the Madrigal family from Encanto. And for the first time in Manila, experience all-new scenes from Frozen 2, Cars, and The Princess and the Frog on ice!


All this and more are skating your way this December 2025! Stay tuned for more updates as the search for the magic in the stars begins at your world-class venue. Watch the sneak peek of the upcoming show!




Viyline MSME Caravan kicks off at SM Supermalls

Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.

(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.

Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility.

(L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez, and SM Supermalls Assistant Vice President for MSMEs Royston Cabunag at the Memorandum of Agreement Signing Ceremony in November 2024.

With a commitment to supporting local businesses, SM Supermalls is providing prime venues for the caravan across its nationwide locations. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.

"Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven promotions that connect them with their target audiences," shared Viy Cortez.

The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at various SM malls nationwide, ensuring that MSMEs across the country will have the chance to participate. This event is not only a business opportunity but also reflects the growing partnership between influencers, businesses, and large-scale mall operators like SM Supermalls.

The caravan’s first stops include:

  • SM City Bataan: January 22-29 #ViyLuckyinBataan

  • SM City Baguio: February 19-25 #ViyInLoveInBaguio

  • SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma


Each event promises a variety of exciting activities, including influencer meet-and-greets, fun games with your favorite Key Opinion Leaders (KOLs), and unique local finds from participating MSMEs. Don’t miss out!

Stay tuned for the next wave of schedule of the Viyline MSME Caravan happening at an SM Supermall near you. For updates, visit www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s champion Filipino entrepreneurs! #SMForMSMEs

Celebrate Chinese New Year with a Delicious Culinary Adventure at SM Supermalls

Celebrate the Chinese New Year with a gastronomic adventure at SM Supermalls from January 18 to January 31! Embark on a journey through flavors highlighting only the best Chinese restaurants and their must-try dishes to make your festivities even more special. 


Not sure where to eat out? Here are some delectable spots to celebrate the festivities:


Paradise Dynasty

SM Aura, SM Podium, S Maison


Known for the world’s first 8-flavored Xiao Long Bao, Paradise Dynasty is a must-visit for dumpling lovers. Each soup dumpling has a unique flavor, from black truffle to ginseng, szechuan to crab roe, making every bite a delightful surprise. Don’t miss their signature La Mian noodles and the mouthwatering Charcoal Custard Lava Bun for dessert!


Sichu Malatang 

SM Mall of Asia, SM Podium


Dive into the numbing and deliciously fiery world of authentic Malatang hotpot, a Chinese classic perfect for chilly weather. Sichu Malatang lets you customize your bowl with your favorite ingredients and spice level. Tatler recognized it as one of the best hotpot spots in Metro Manila, so it’s a must-try for hotpot enthusiasts.











Honolulu Café

SM Aura


Step into Hong Kong’s vibrant food scene at Honolulu Café. Their signature egg tart is a flaky, creamy masterpiece you won’t forget. Pair it with their BBQ pork buns, curry fish balls, or a comforting bowl of Hong Kong style noodle soup with fried egg.


Lugang Café 

SM Mall of Asia, SM Aura, SM Megamall, SM City Davao


Lugang Café offers the finest in traditional Taiwanese cuisine. Indulge in their Three-Cup Chicken, Beef Noodle Soup, and a variety of dumplings that burst with authentic Taiwanese flavors. The classic taste of their Cantonese Iced Milk Tea is the perfect sweet ending to your meal.


Tong Yang 

Multiple SM Locations




For those who love variety, Tong Yang’s unlimited hotpot and grill is the place to be. With an extensive selection of fresh meats, seafood, and vegetables, you can create endless combinations to satisfy your cravings. Pair it with a selection of dipping sauces for a truly customized experience.


Tim Ho Wan 

SM Seaside City Cebu, SM Megamall, SM North EDSA, SM Mall of Asia


Treat yourself to Tim Ho Wan’s iconic Baked BBQ Pork Buns. These sweet-savory buns are a crowd favorite and a must-try for any foodie. Other notable dishes include their flavorful Pork Dumplings with Shrimp and their lightly fried Beancurd Skin Roll.


Modern Shang

S Maison, SM BF Parañaque, SM City Clark, SM Mall of Asia, SM City Santa Rosa, SM City Sta. Mesa


Modern Shang delivers elevated Chinese classics with a twist. Their Crispy Fried Noodles and Deep-Fried Squid with Spicy Salt and Pepper are showstoppers that will have you coming back for more. Don’t forget to try their savory Deep-Fried Chicken, which pairs perfectly with their signature fried rice.


Din Tai Fung 

SM Mall of Asia, SM North EDSA, SM Megamall

Home to the world’s most famous Xiao Long Bao, Din Tai Fung is a must-visit destination for a Lucky Feast! Watch as these delicate soup dumplings are made fresh before your eyes and savor their signature pork Xiao Long Bao. Pair your meal with their Shrimp and Pork Wontons with House Special Spicy Sauce and Mango Sago with Pomelo for a complete dining experience.


Don’t miss this flavorful celebration of Chinese cuisine during the Year of the Snake festivities at SM Supermalls. Download the SM Malls Online app for dining deals galore! From Modern Shanghai to Hap Chan, SM Malls Online will ensure that you enjoy the best meals and deals this Chinese New Year. 


To know more about the Lucky Feast discounts you can avail, download the SM Malls Online app or visit www.smsupermalls.com and follow @SMSupermalls on social media.