Oct 28, 2017

The MICHAELA Woman Values the Fashionable and the Functional


The MICHAELA Woman is focused, driven, and knows what's modern what's worth buying. Like MICHAELA, she opts for products she can be proud of. She prides herself with its range of trendy but practical, stylish but fashionable range of women's products (apparel, bags and pouches, wallets, umbrellas, footwear, and more) - all of them of superior quality, but are reasonably priced, eco-friendly, and competes with more expensive designer brands. Now on its 12th year of success, proving that humble hard work while aiming for the practical and the fashionable; it perfectly appeals to the MICHAELA woman's need for simple, but dignified and reliable products. 


Professional Italian designers conceptualize each bag so that they're unique, exquisite, and of top notch quality while promoting the use of natural leather and other high grade raw materials. It also takes into great consideration the brand's preference for timeless look. Each bag is a joy to look at and to hold, a blend of utility and taste. It is in this manner which makes the bags appealing to buyers in Europe, the United States, and ASIA, particularly in Hong Kong and in the Philippines. Also, MICHAELA knows that their target market both have elegant tastes and have learned from life experiences - hence the brand's focus on a timeless, dignified design combined with utility and unmistakable quality just fits the shoe.

Since the company’s beginnings in 2005, with the first MICHAELA boutique at Juan Luna street, Binondo offering their first line of lady’s bags, Goldnines International Co., Ltd., the company behind MICHAELA, has expanded operations into the Visayas and Mindanao regions. Fast forward 12 years later, it is now among the staple choices for women’s bags and other women’s items.

“The "in" thing will not always be equal to value for money, and both the brand and the MICHAELA woman understands this. That's why, over time, Michaela has become a metric for Filipina fashion - the product lines adapt to change but set the trend, come out with noticeably fashionable designs, but always highlight quality build and durability alongside a dignified look,” Julie Yeo, Vice President, Goldnines International Co., Ltd.

Just as the MICHAELA woman knows what she wants and will continue to thrive, so, too, with the MICHAELA brand. Right now, MICHAELA can be found in all 103 major department stores in Metro Manila and provincial booths. Metro Manila alone has 25 MICHAELA boutiques. Sarah Geronimo, who everyone in the archipelago knows at a glance, is the brand's ambassador, and continues MICHAELA's inertial presence. The brand is also starting to expand into men's products, starting with apparel and belts. 

The MICHAELA 12th Anniversary Revolution happens on September 30, 2017, 11am to 7pm, at the Event Center of Robinson's Place Manila. Joining the celebration will be Sarah Geronimo and Jak Roberto; Michaela’s official endorser and brand ambassador. The event will also feature Alex Baltazar, Theo, DJ Vinzon Verdan, Jedidiah Maigue, and the Power Movers Dance Company.